Bugatchi Fall 2024 Men’s Ready to Wear
Before starting to design the fall Bugatchi collection, Anthony Keegan asked his father what he thought was the best time to live. The answer? The ’60s.
With that as his launching point, Keegan started doing his homework and discovered some of the key fashion elements that defined that era, notably the colorful, abstract prints — some of which were inspired by the recently departed Mary Quant, the pioneering British designer — that he incorporated into Bugatchi’s core shirting range. Paisleys, smaller geometrics and other patterns, both subtle and bold, were featured throughout the collection.
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“We wanted to push print as a language for the brand,” he said. “It’s almost like a DNA of the company, we’re a print house and I wanted to push that and have more of a narrative.”
That same sensibility also showed up in the line’s range of sweaters, an important category for the brand, with styles offered in wool and silk blends, merinos and cotton. Beyond the traditional pullovers, styles included shirt-fronts, sweater polos and quarter-zips, all designed to be layered.
Keegan also leaned into the brand’s utilitarian roots with a reversible bomber jacket with sherpa on one side and nylon on the other, and Napa leather or suede shirt-jackets with pocket details.
The extensive assortment featured leather biker jackets in an array of colors, a duffle coat, a traditional peacoat, a new interpretation of the rugby shirt in an allover herringbone pattern and an assortment of hybrid vests with updated trims. The company’s branding was also updated this season.
While some of the ‘60s-inspired patterns may be a little over the top for Bugatchi’s customers, the bulk of the collection remained eminently wearable.
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