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Birkenstock Year of the Snake Campaign, Lunar New Year 2024 Photos

Charlie Carballo

17 December 2024 at 1:43 pm·2-min read

In celebration of the Lunar New Year in 2024, Birkenstock is releasing a special collection commemorating the Year of the Snake, which is associated with attributes of wisdom, elegance, and transformation.

The capsule puts a luxe spin on Birkenstock’s iconic models: Arizona, Florida and Tokio. The designs incorporate Italian leather with python embossing. Other design details include a palette of beige and red to echo the snake’s varied patterns, contrasted with a black leather-covered footbed. Gold and silver buckles add a celebratory touch that nods to the Lunar New Year.

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The line is set for release on Dec. 18 on 1774.com and at select retailers.

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Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

Birkenstock Year of the Snake Collection

Birkenstock Year of the Snake Collection

Birkenstock celebrates the Year of the Snake for Lunar New Year 2024.

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