New Balance VP Tracy Knauer on How the Company Is Creating a Supportive and Dynamic Environment for Female Leaders: Women Who Rock

Katie Abel

10 February 2025 at 5:48 pm·2-min read

As part of FN’s Women Who Rock series, Tracy Knauer, vice president, North America marketing, e-commerce and consumer analytics at New Balance, sounds off on building a supportive environment and creating unique opportunities for female leaders at the company.

What’s an example of how you and New Balance are standing up for your female colleagues?
Tracy Knauer: New Balance is committed to fostering the development and networking opportunities for our female colleagues through various initiatives. Our dedicated Associate Resource Group (ARG), “She Got Now,” is spearheaded by a senior female leader and focuses on creating annual programming and curriculum designed to support women in networking, professional development, career pathing, coaching, and overall support. In addition to our internal efforts, we also offer external opportunities for our associates to participate in programs such as Women’s Unlimited Inc. It’s dedicated to developing high-potential women who aim to excel in their respective industries.

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What does the industry need to do to ensure women are rising to top positions — and staying there?
TK: The industry must remain steadfast in prioritizing networking and development opportunities for the next generation of female leaders. It is essential for these leaders to gain exposure, expand their knowledge, and cultivate their professional networks to ensure strong, supportive and empowering career opportunities.

Myth or reality: Women don’t do enough to support each other.
TK: In my experience this is a myth. At New Balance, the presence of female mentors and supportive colleagues has clearly made a significant impact on my professional journey. It’s crucial to have accessible women mentors and peers to turn to for support and advice. This not only fosters personal growth but also strengthens the overall community within the workplace. There is tremendous value in creating an environment where women can connect, share experiences, and uplift each other.

What is the biggest way you think we can empower the next generation of female leaders in Gen Z, Gen Alpha and beyond?
TK: To continue fostering a supportive and dynamic environment, it is essential to create opportunities for active mentorship, networking, and development programs. Leaders should also champion diversity in leadership roles and strive to cultivate an inclusive workplace culture. By doing so, we can ensure that all employees have the resources and support they need to thrive and succeed.

A version of this article appeared in the Feb. 3 print issue of FN, as part of the “Women Who Rock” special section. On Feb. 4, FN and Two Ten Footwear Foundation honored these women at the annual live event in New York City.

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