adidas releases colourful Pride Pack sneakers in global celebration of Pride

Reta Lee
Editor-in-Chief, Lifestyle
adidas Pride. (PHOTO: adidas)

SINGAPORE — Stepping in to the global celebration of Pride, adidas has revealed their newest iteration of Love Unites, complete with a line of cool kicks and content programming.

“We believe through sport, we have the power to change lives,” said Emmy Negrin, adidas Director of Diversity & Inclusion. “Real, positive change is possible when you harness the influence of sport. It’s on all of us to help create a world in which everyone feels safe and can show up as their authentic, unapologetic selves. We see you and we celebrate you, during Pride month and every single day all year long.”

Contributing to the resilient LGBTQ+ movement, adidas will also support the The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for youth of the community. The brand will contribute a financial donation to assist the organization’s agenda and incite wider awareness of its cause. For more information on The Trevor Project please visit www.thetrevorproject.org.

The Pride pack Ozweego (SGD 190), Continental 80 (SGD 150) and Nizza (SGD 110) are available at adidas stores at Pacific Plaza and VivoCity, and adidas.com.sg.

See the colourful range below.

adidas Pride. (PHOTO: adidas)
adidas Pride. (PHOTO: adidas)
adidas Pride. (PHOTO: adidas)
adidas Pride. (PHOTO: adidas)