6 local fashion & beauty brands that have stolen the hearts of Singaporeans, plus Chinese New Year launches
Our homegrown fashion labels The Powder Shampoo, Rawbought, Anothersole, Beyond The Vines, Love, Bonito, Charles & Keith, are making waves locally and internationally.
Singapore – Homegrown labels have been making their mark both locally and internationally. Case in point, these five local fashion brands, The Powder Shampoo, Rawbought, Anothersole, Beyond The Vines, Love, Bonito and Charles & Keith have captured the hearts of those looking for comfort, and durability without sacrificing style. Yahoo Life Singapore sheds light on what makes them tick and handpick some of their signature and latest launches you should check out. Support local and wave the Singapore flag high!
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The Powder Shampoo
With a proposition to revolutionise the personal care industry, The Powder Shampoo was conceptualised to be a planet-first, plastic-free & plant-powered brand. Besides their sustainable mission, the brand's vegan, cruelty-free, powder-to-foam formulas make the swap from liquid to powder super easy. What's more, the brand pledges to plant one tree for every product sold in a bid to offset global carbon emissions.
Backed by over 50 years’ experience in the beauty and personal care industries across the globe, The Powder Shampoo aims to remove plastics and fresh water from as many daily showers as possible and to plant 1,000,000 trees along the way. Now you can celebrate the new year in greener ways! With every purchase of The Powder Shampoo Holiday Box Sets, up to 6 trees will be planted by The Powder Shampoo in various regions around the world. From shampoo to body wash, the brand has loads more new launches coming up in 2024. Do look out for them!
The Powder Shampoo Sustainable Shower Routine Trial Bundle (3 x 20g)
The Powder Shampoo
For Thinning Hair Loss, Normal & Sensitive Scalp, Oily Scalp & Limp Hair, and Dandruff.
The Powder Shampoo Eco Shower Discovery Gift Set (2 x 100g / 3.5oz & 4 x 20g / 0.7oz)
Rawbought
Borne right out of the COVID-19 pandemic in December 2020, local label Rawbought is the product of three sisters who believe in creating the best sustainable sleepwear. Now that we are out and about, Rawbought would like to bring your loungewear out of the home, to the office and airport with the same exacting requirement on comfort and style in the form of their latest launch – the Reis knitwear collection.
The Reis Knitwear Collection marks Rawbought's inaugural venture beyond modal fabric. Inspired by the Dutch word 'Reis' which translates to 'journey,' this mix-and-match collection is tailored for travel, leisure, and even business settings. As their own manufacturer who have been in the industry for over 25 years, the founders pride themselves on their collection with not a single product they wouldn’t wear themselves. What we love is how inclusive the brand is, offering sizes from XS to 3XL. Try it to experience unbelievable all-day comfort with their PJs and Reis Knitwear Collection.
Shop Rawbought
Rawbought Daydream Ribbed Fitted Tank Dress
Available in 2 colourways
Rawbought Daydream Ribbed Fitted Henley Top
Available in 3 colourways
Rawbought Je Dors Sleepshirt Pyjamas
Available in 4 colourways
Rawbought Je Dors Short Set Pyjamas
Available in 4 colourways
Rawbought Je Dors Full Set Pyjamas
Available in 4 colourways
Anothersole
Comfort and durability are the name of the game at Anothersole. Every piece of leather flats from the brand is designed to complement your existing wardrobe and built to last with a sharp eye on sustainability. And now, the brand has ventured into bags that are crafted to fit into your lifestyle, instead of the other way around. What we absolutely love about the brand is how the proceeds of each piece of shoe, go to feed a child that would otherwise go hungry.
This Chinese New Year, Anothersole is embarking on yet another reward initiative for its fans in the form of an exclusive Chinese New Year Gachapon machine, available at all flagship stores* from now to 9 February 2024! Test your luck on the Gachapon machine when you spend S$288 or more in a single receipt. Stand a chance to win exciting prizes such as S$28 off your next S$150 purchase in a single receipt, grabbing the beloved Riley Camo Anytime Flats for just S$20, and much more. While at it, check out their CNY collection such as the ANEW Mini Bag in Knitted Design, Anytime Flats collection, to the comfortable 247 Sneakers. Elevate your shopping experience and welcome the New Year with a chance to win big at Anothersole!
*The exclusive Gachapon machines are available at all Anothersole outlets except Anothersole TANGS @ Tang Plaza and Anothersole TANGS @ VivoCity.
Anothersole Summer Coconut
Anothersole Trixie Ii Gold
Anothersole Holly Ii Nude
Anothersole Anew Mini Bag Cream Black
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Beyond The Vines
Beyond The Vines has singlehandedly dressed Gen Zs' filling their wardrobes with easy-to-wear and utilitarian clothes and accessories. Starting from their ubiquitous dumpling bag, to the poofy bag, and now the super-panelled collection, the brand has taken a firm hold over the hearts of not just the Gen Zs but millennials and everyone else. The brand was co-founded by a husband-wife duo in 2015. Fully local, the brand works with "the most courageous creatives and designers" to create a diverse range of pragmatic, comfortable, and sustainable products that constantly inspire fans. At Beyond The Vines, their design philosophy has always been about duality – create boldly, design simply. The brand never falls away from keeping with the pulse of contemporary culture and the natural atmosphere, finding strength where differences exist.
Beyond The Vines Relaxed Utility Dress Maroon
Beyond The Vines Standard 01 Colourblock T Shirt
Beyond the Vines Cotton Sweat Shorts Maroon
Beyond the Vines Poofy Bag (Moss)
Love, Bonito
From wide-eyed tertiary students to entrepreneurial and inspiring businesswomen. Love, Bonito has come a long way to be a go-to local fashion label for new-to-work graduates, for those slaying the boardroom and day-to-night casual wear. From their versatile bra-free, Wedding and party, Workwear, Blazers and Jackets, and activewear to Aircon-approved outfits and dresses, there’s a clothing item to suit all your lifestyle needs.
With the holiday and party season around the corner, whether you are travelling to dream destinations with cooler weather or to tropical destinations, you will not go wrong with the versatile Katrin Turtleneck Midi Dress and the Onda Elastic 2-in-1 Puffer Jacket. What we love is the wide variety of apparel that fits the Asian silhouette and lifestyle perfectly.
Kickstart the year with a bang with Love, Bonito’s Lunar New Year Collection! Design-wise, expect a good mix of Eastern-inspired silhouettes with intricate knots and strappy details, auspicious colours and LB's exclusive in-house embroidery Opulent Florals, and brocade textiles Heirloom Botanicals and Rekindled Blooms. This year, you get to twin with your man and your kids.
Erinn Babydoll Maxi Dress in Heirloom Botanicals
Jaxon Unisex Satin Collared Shirt in Opulent Florals
Lanna Shift Mini Dress in Heirloom Botanicals
Love, Bonito Kaeli Padded Wide Leg Jumpsuit
Available in 2 colourways
Love, Bonito Israella Swing Romper
Available in 3 colours
Shop Love, Bonito Lunar New Year Collection and receive New Year red packets, tissue box holder and chopsticks
Savour the precious moments of reunion with additional surprises for your family:
LB's Fortune Red Packets: Redeem a set of five with minimum spend of S$88 in a single receipt.
Scarlet Tissue Box Holder: Redeem a set with minimum spend of S$128 in a single receipt from 1 Jan, Mon onwards.
Chopsticks: Redeem a pair of Gratitude Chopsticks with minimum spend of S$128 in a single receipt from 22 Jan, Mon onwards.
Love, Bonito Lunar New Year Collection
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Charles & Keith
A brand that needs no further introduction. Since its debut in 1996, local brand Charles & Keith has been capturing our hearts with their ever-expanding array of trendy shoes, handbags, other accessories and their collaborations such as the one with Disney, Pixar, Both, Henn Kim and Barbiecore. Often seen on celebrities such as Blackpink, Han So-hee, Rita Ora, and more, this local brand is making waves internationally as well. This festive season, there’s no better way to make a statement than with a Charles & Keith arm candy and a pair of pretty pumps or sturdy boots for parties or travels. Best of all, the inclusive brand ensures there are plenty of pocket-friendly items so everyone can enjoy beautiful, quality shoes and accessories at reasonable prices. We are so proud of how our local brand Charles & Keith is making us heard in the international sartorial arena.
Usher in the Year of the Dragon with their festive capsule collection, now in. Check out the new Ally Satin Floral-Print Ruched Bag and the Recycled Satin Floral-Print Shoulder Bag. And if previous launches are anything to go by, we say get them pronto before stocks run out!
Recycled Satin Floral-Print Shoulder Bag - Fuchsia
Moore Padded Shoulder Bag
Apolline Textured Knit Bucket Bag
Available in 3 colourways
Metallic Slant-Heel Pointed-Toe Pumps
Available in 3 colourways
Two-Tone Knitted Sock Ridge-Sole Chelsea Boots
Available in 3 colourways
Shop Charles & Keith online exclusives
Charles & Keith online exclusives Shop Lunar New Year collection
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Shop Rawbought, Anothersole, Beyond The Vines, Love, Bonito and Charles & Keith.
