The 28 Most Memorable Fashion Ad Campaigns of 2023

Catie Pusateri

28 December 2023 at 10:00 am·2-min read

A memorable campaign — with a memorable star — can leave you wanting more from a brand, and in 2023, fashion houses really stepped it up with their ad spots.

Kylie Jenner got greased up to model Acne Studios denim; Maggie Smith became the most magical Loewe muse and Ferragamo created works of art with Uffizi Gallery masterpieces. Meanwhile, Zendaya, Jimin, Jungkook and other newly-minted brand ambassadors proved they're well worth the investment in campaigns for Louis Vuitton, Tiffany & Co. and Calvin Klein, among others.

Keep scrolling to see our picks for the best fashion campaigns of the year.

<p>Photo: Courtesy of Tiffany & Co.</p> — Photo: Courtesy of Tiffany & Co.

<p>Photo: Harley Weir/Marc Jacobs</p> — Photo: Harley Weir/Marc Jacobs

<p>Photo: Park Jong Ha/Courtesy of Calvin Klein</p> — Photo: Park Jong Ha/Courtesy of Calvin Klein

<p>Photo: Courtesy of Bottega Veneta</p> — Photo: Courtesy of Bottega Veneta

<p>Photo: Mert and Marcus/Courtesy of Louis Vuitton</p> — Photo: Mert and Marcus/Courtesy of Louis Vuitton

<p>Photo: Mert and Marcus/Courtesy of Versace</p> — Photo: Mert and Marcus/Courtesy of Versace

<p>Photo: Courtesy of Louis Vuitton</p> — Photo: Courtesy of Louis Vuitton

<p>Photo: Courtesy of Cartier</p> — Photo: Courtesy of Cartier

<p>Photo: Courtesy of Kith</p> — Photo: Courtesy of Kith

<p>Photo: Courtesy of Beats</p> — Photo: Courtesy of Beats

<p>Photo: Courtesy of Aritzia</p> — Photo: Courtesy of Aritzia

<p>Photo: Moni Haworth/Courtesy of Poster Girl</p> — Photo: Moni Haworth/Courtesy of Poster Girl

<p>Photo: Mikael Jansson/Courtesy of Victoria's Secret</p> — Photo: Mikael Jansson/Courtesy of Victoria's Secret

<p>Photo: Willy Vanderperre/Courtesy of Prada</p> — Photo: Willy Vanderperre/Courtesy of Prada

<p>Photo: David Sims/Courtesy of Loewe</p> — Photo: David Sims/Courtesy of Loewe

<p>Photo: Emma Louise Swanson/Courtesy of Thom Browne</p> — Photo: Emma Louise Swanson/Courtesy of Thom Browne

<p>Photo: Carlijn Jacobs/Courtesy of Acne Studios</p> — Photo: Carlijn Jacobs/Courtesy of Acne Studios

<p>Photo: Vanessa Beecroft/Courtesy of Skims</p> — Photo: Vanessa Beecroft/Courtesy of Skims

<p>Photo: David Sims/Courtesy of Alexander McQueen</p> — Photo: David Sims/Courtesy of Alexander McQueen

<p>Photo: Tyler Mitchell/Courtesy of Ferragamo</p> — Photo: Tyler Mitchell/Courtesy of Ferragamo

<p>Photo: Sam Nixon/Courtesy of Ugg</p> — Photo: Sam Nixon/Courtesy of Ugg

<p>Photo: Heji Shin/Courtesy of Gucci</p> — Photo: Heji Shin/Courtesy of Gucci

<p>Photo: Juergen Teller/Courtesy of Loewe</p> — Photo: Juergen Teller/Courtesy of Loewe

<p>Photo: Melodie McDaniel/Courtesy of Barrie</p> — Photo: Melodie McDaniel/Courtesy of Barrie

<p>Photo: Roe Ethridge/Courtesy of Ugg and Telfar</p> — Photo: Roe Ethridge/Courtesy of Ugg and Telfar

Photo: Courtesy of Little Beast

<p>Photo: Bunny Kinney/Courtesy of Mulberry</p> — Photo: Bunny Kinney/Courtesy of Mulberry

<p>Photo: Daniel Arnold/Courtesy of Jacquemus</p> — Photo: Daniel Arnold/Courtesy of Jacquemus

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