Youswim Taps Lisa Says Gah for Spicy Summer Swimwear
UK-based swimwear label Youswim just dropped its new collaboration with Cali-based brand Lisa Says Gah, fusing the swimwear label's signature styles with a little hint of spice. Dropping three best-selling styles in a vibrant "Pimento" red hue, the collection includes Youswim's classic Zera triangle bikini, v-neck Eva bikini and classic Aplomb one-piece.
As is now customary for the rising brand, each style is carefully handmade in the UK, crafted from Youswim's signature stretchy ribbed fabric -- designed to fit sizes US 2-24 across its "Stretch I" and "Stretch II" iterations.
"As our first-ever brand collaboration, partnering with Lisa Says Gah! made total sense. Lisa [Bühler] built the brand around the pillars of independent design, community, and diversity, all of which are at the heart of what we do at Youswim. Our shared investment in slow and ethical production and nurturing a community that values these qualities makes it a natural partnership, too," explains Elise Wallbank, Youswim Co-Founder.
"Our partnership with Youswim was a natural fit as fellow champions of slow fashion and inclusivity. These high-quality swim styles in LSG’s signature red will be perfect staples for this summer and many beyond," adds Lisa Bühler, Founder and CEO of Lisa Says Gah.
Take a look at the new collection above, with all styles available for purchase at Youswim's first-ever NYC pop-up from June 6-9, alongside Lisa Says Gah boutiques in Los Angeles and San Francisco. The collection will also be available for purchase online.
While you're here, check out Jhene Aiko in the new SKIMS campaign.
