New York Men’s Day to Present 10 Designers in September
New York Men’s Day will be back for another year.
The biannual event for emerging men’s designers will be held on Friday, Sept. 6, in two separate segments: from 10:30 a.m. to noon and then 4:30 p.m. to 6:00 p.m.
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The showcase, which is being presented by Victorinox this time, will return to Location05 and Daylight Studios, next to Hudson Yards. Seven studios across three floors will be used by 10 designers, three of which are new this coming season.
Participating designers will include A. Potts, Clara Son, Earthling VIP, Of — Nothing, Sermon Series, Sivan, Stan, Tarpley, Terry Singh and The Salting.
“We are proud to support New York Men’s Day as the title sponsor for the spring/summer ‘25 event,” said Ulrich Wohn, president of Victorinox North America. “Victorinox is built on quality, functionality, innovation and design and we’re thrilled to support initiatives that champion creative talent and bring emerging brands to the forefront. We are excited to welcome guests into the world of Victorinox, and unveil a fun and imaginative design project and social activation with the 10 gifted designers, alongside our latest collections of travel gear and timepieces.”
Sponsors will include Sperry, which will be launching a collaboration of two updated boat shoe styles with Fresh Rags, a Tampa-based retailer at the shows, as well as Hilldun Corp., Oribe Hair Care and Augment, which will provide makeup teams and products for the designers.
“We’re excited to partner with New York Men’s Day for another season,” said Gary Wassner, chief executive officer of Hilldun Corp. “The event provides a platform for designers who contribute to the future of this industry, something that we at Hilldun Corporation champion and find the importance in supporting.”
New York Men’s Day was founded in 2010 by Erin Hawker of Agentry PR.
Hawker pointed to the return of Stan, A. Potts, and Clara Son, who all took a hiatus from showing with NYMD last February, while pointed to the “three new brands: Earthling VIP, Of — Nothing, Sermon Series; and support the return and growth of past NYMD brands including The Salting, Sivan, Tarpley and Terry Singh.”
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