Wooyoungmi Spring 2025 Ready-to-Wear: California Cool Meets Korean Cowboys
South Korean designer Woo Young Mi is constantly exploring the East-West push-pull exchange of ideas through her collections.
This season she turned her eye to the style of the “ABK,” or American-born Korean, and their inherent blending of the collegiate prep, California surfer and sporty styles that have in turn influenced Korean fashion.
More from WWD
South Korean Brand System Opens First Flagship in Paris, With Big Global Retail Ambitions
Beyoncé's Nephew Julez Smith Debuts at Paris Fashion Week on Bluemarble's Spring 2025 Runway Show
Rebecca Hall, Sabrina Carpenter, Jeff Goldblum Make Loewe's Front Row
She pulled those references together with a lean silhouette that recalled vintage football uniforms and traditional East Asia cowboys with high-waisted, short pants with knee folds, thigh padding and lacing at the waist. The football shape was brought forward in sleeveless button-downs for men with strong pointed shoulders, which then tied forward across the body in a bojagi-style bow.
Baseball jerseys and varsity jackets had the lone bits of visible logos, with the brand debuting a scrawled WYM based on traditional calligraphy on the latter. Woo maintained a youthful flair as she worked through a color palette of mostly neutral beiges, blues and black. The tranquility was broken up with the almost jarring combination of rust and red, yet it worked in harmony on the deep-V of a sleek knit dress.
Elsewhere she pulled in references to the Korean countryside in lush landscape tapestries transformed into gorgeous coats, zip-front jackets and shorts for men, and skirt suits for women. The handcraft of crochet created overlaid singlets and shorts, worn over button-downs and trousers.
Woo mines the rich harmony of the two worlds and infuses it with a modern energy that never leans on nostalgia or overplays her deft hand with distractions. The Collège des Bernardins setting was grand and gave a ceremonial air to the runway, with the hypnotic rhythm of traditional singing bowls serving as the soundtrack to models parading underneath the medieval arches to emotional effect.
For more Paris men’s spring 2025 reviews, click here.
Launch Gallery: Wooyoungmi Spring 2025 Ready-to-Wear Collection
Best of WWD
