SINGAPORE – Now you don’t have to tumpang your friends to load up on your Korean beauty products; global online e-tailer Net-A-Porter is bringing six Korean brands on site, namely CremorLab, Femmue, Neogen, Not Just A*, The Ooozoo and Venn.
Yahoo Lifestyle Singapore checks in with Global Beauty Director Newby Hands on what hero products you should hoot.
How did Net-A-Porter select six new K-beauty brands for its beauty category? What were the deciding factors?
We always look for brands that can bring something new to our offering. These six Korean beauty brands are not only innovative in their products, but also, in their routines. They offer a refreshing new approach that perfectly suits our modern woman. They also have an incredible presence in the market and a beautiful and minimal aesthetic that I just love.
Can you share with us briefly what are the hero products for each brand?
For Cremorlab, pick the O2 couture hydra intense cream. This product has 33 natural plant extracts and ten nutrient-rich minerals that can effectively nourish and hydrate the skin.
We have seen a great reaction to the Femmue Lumière Vital C Serum product, and it is now a bestselling within skincare range currently. The serum helps to tackle dull skin and reduce dark spots from sun damage, so it’s the perfect addition to an after summer routine!
If you’re looking for a gentle peel, the Neogen Dermalogy bio-peel gentle gauze peeling in green tea is great for exfoliating the skin. Being hypoallergenic, the product can be used on the most sensitive skin types.
Not Just A* Konjac face sponge is made from vegetable fibers of konjac (konnyaku) and is infused with volcanic clay to smoothen sensitive complexions and reduce redness.
Fans of face masks can pick up The Oozoo Face Energy Shot Mask. This product delivers nutrients to exhausted skin caused by sun exposure, harsh light, wind and air pollution. Its ingredients can strengthen weakened cells, brighten and moisturise the skin effectively.
Venn Vitamin B Activated All-in-One Concentrate is packed with amino acids and B Vitamins to help calm the skin. This brand has taken a simplistic approach to K-Beauty with a refined multipurpose regime, as the standout product is can compensate for a toner, serum, face oil and moisturiser altogether.
Is there interest to also include more Japanese brands in the near future?
J-Beauty tends to have a more refined regime which doesn’t follow so many steps, and it’s perfect for our modern woman, who is always on the go. The aesthetic is also clean and minimal, so it feels very elegant and elevated. We are currently selling two renowned Japanese beauty brands, Clé de Peau Beauté, a luxurious brand that combines Japanese research and technology; and SK-II, a premium Japanese skincare brand – the go-to for women seeking crystal clear skin.
Lastly, what can we expect for the upcoming Christmas season?
For the upcoming Christmas season, we are going to launch Net-A Porter advent calendar that includes 15 full-sized and ten travel-sized beauty products from haircare and makeup to skincare - it will definitely cover all the bases of your party agenda!
The products include:
Joanna Vargas - Bright Eye Hydrating Masks 0.35ml
Barbara Sturm - Anti-Aging Primer, 30ml
111 Skin - Rose Gold Booster 20ml
Dr Sebagh - Serum Repair 20ml
Sunday Riley - C.E.O. Glow Vitamin C + Turmeric Face Oil 15ml
Omorovicza - Illuminating Moisturiser 30ml
Votary - Blemish Rescue 15ml
Revive - Moisturizing Renewal Cream 15ml
Lixir Skin - Vitamin C Paste 50ml
DDG - Alpha Beta Pore Perfecting Cleansing Gel 60ml TBC
Susanne Kaufmann - Herbal Whey Bath Nourishing 40g
Algenist - Complete Eye Renewal Balm 15 ml
Kora - Turmeric Brightening and Exfoliating Mask 30ml
The Laundress - Wash and Stain Bar2oz and Wool and Cashmere Shampoo 60ml
Charlotte Tilbury - Hollywood Lips Matte Contour Liquid Lipstick – Charlotte Darling
Heir Atelier - Lip Primer
Eyeko - Black Magic Eyeliner
Hourglass - Deluxe Size Blush: Radiant Magenta
Phillip B - Forever Shine Shampoo, 60ml
Oribe - Mystify, 50ml
Costa Brazil - Body Oil, 30ml
Larry King Haircare - Social Life for your Hair, 30ml
Lashfood - The Collagen Lash Primer 4ml
Tan-Luxe - The Face 10ml Light/Medium
Marc Jacobs Beauty - Deluxe Velvet Noir Mascara
For more information, log on to www.netaporter.com