Uniqlo's new T-shirt designs illustrate Singapore's new normal

Fashion brand Uniqlo is bringing cheers to our lives by launching ‘The New Norm’ collection under UTme! - Uniqlo’s own T-shirt printing service that is exclusively available at the UTme! booth on Level 3 of the Orchard Central Global Flagship Store.

For this collection, Uniqlo partners with local artist Mindflyer (@mindflyer) to create designs that will bring a smile to the faces of all Singaporeans as they readjust to life getting back to (somewhat) normal.

’The New Norm’ collection comprises eight designs with a light-hearted take on how life in Singapore will look like post Circuit Breaker.

The artworks interpret how life has changed since the pandemic and how we can take on what lies ahead with positivity.

Mindflyer, a Singapore-based illustrator and visual artist, is known for his vibrant and uplifting illustrations that make great pick-me-ups in these uncertain times.

As well as painting and exhibiting his work, he is also the founder of Illustration Arts Fest and a co-founding member of OICsingapore – a co-op network for illustrators dedicated to engaging and inspiring young people through art.

Using tablets available at the UTme! booth, customers will be able to paint, insert texts and photographs, or apply themed stickers available to create their one-of-a-kind T-shirts.

Upon submitting their designs on the tablets, the printing of shirts will take approximately 15 minutes after payment, depending on the complexity of the designs and the length of the queue.

For more details:

UTme! ‘The New Norm’ Collection Overview