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Ugg Taps NewJeans’ Hanni as Global Ambassador

Ugg has announced Hanni of K-pop group NewJeans as its newest global ambassador. The singer made her debut for the brand in a new campaign wearing Ugg’s spring 2024 styles.

Hanni in the Ugg Golden Glow sandals.
Hanni in the Ugg Golden Glow sandals.

“UGG is a brand that I have grown up with and that exists very fondly in a lot of my younger memories, so to have been given the opportunity to work with them, let alone become their Global Ambassador is such a surreal moment for me. I am not only so so grateful and thankful, but I’m also ecstatic and looking forward to sharing my love for UGG with you as well,” Hanni said via statement.

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Ugg’s spring 2024 campaign features Hanni wearing the three new sandal designs in colorful Y2K-inspired settings, including a room fully covered in lavender faux fur and an inflatable couch surrounded by pastel flowers.

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Hanni with the GoldenGlow sandal in Bison Brown.Ken Ngan/UGG

The new Ugg collection includes the chunky GoldenGlow Velcro strap sandal, which comes in eight solid colors: fuchsia, green, white and soothing earth tones. The GoldenGlow sole is inspired by Ugg boots and retails for $100.

Hanni posing with Ugg Venture Daze mule.
Hanni posing with Ugg Venture Daze mule.

The Venture Daze, another style offered for spring 2024, reimagines the classic Ugg Tasman slipper into a futuristic slide and an outdoor slipper-mule — both have a thick, yet lightweight tire-tread sole made from renewable sugarcane EVA.

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Hanni in the Venture Daze slide.Ken Ngan/UGG

Each comes in three colorways: a light lime green, tan, or brown sole paired with a tan or brown Leather Working Group suede upper. The slide retails for $130, while the mule retails for $150.

Hanni wearing Ugg GoldenGlow sandals.
Hanni wearing Ugg Stratus sandals.

The Stratus is a molded sandal with Velcro straps, including a removable heel strap that allows it to be converted into a slide. It comes in pink, orange, light green, white and black and retails for $80.

The Adventure Daze and GoldenGlow are currently available to purchase at ugg.com, brick-and-mortar Ugg stores, and select retailers, while the Stratus will be available starting April 1.

Ugg's spring 2024 collection.
Ugg’s spring 2024 campaign. Ugg

This is not the first time a fashion brand has tapped Hanni as an ambassador. She joined Gucci as a global brand ambassador back in October 2022 and is also a makeup ambassador for Armani Beauty. NewJeans bandmate Minji is a global ambassador for Chanel.

Ugg's spring 2024 campaign.
Ugg’s spring 2024 campaign.

NewJeans is one of the newer K-pop group sensations on the map, garnering buzz immediately for their fresh, ’90s R&B-indebted take on the popular genre. They dropped their debut EP in August 2022, which included their second-ever single, “Hype Boy.” That catchy hit spent 37 weeks on Billboard’s Global 200 chart. Their second EP, produced largely by dance/R&B upstart Erika de Casier, “Get Up,” came in July 2023 and hit No. 1 on the Billboard 200.

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