This is the trendy eyewear brand you need to have on your radar
When it comes to getting a new pair of glasses, sometimes the aggravation hardly seems worth it. Only out of absolute necessity will many of us find ourselves back in the optician's chair, fashioning a pair of hefty specs and making it known that the green square is definitely brighter than the red square.
However, Jimmy Fairly – a brand that has been plastered all over our Instagram feeds of late – is taking the hassle out of the process entirely. Everything about the brand just oozes cool, from the trendy interiors of its stores to the modern eye-testing process it uses (more on these later). Finally, a brand that's making eyewear more than just a painful yet necessary splurge, but an actual fashion statement too.
If there’s one style that Jimmy Fairly is most known for, it is without a doubt The Lou. I can’t be the only one who's been seeing these frames *everywhere* lately – and I’m not mad about it, either. The fashion It-girls on my FYP know how to rock a giant frame, and if this is the sign that the 70’s are back then who am I to disagree?!
But the brand is certainly not limited to these XL specs. Jimmy Fairly's eyewear ranges from trad styles with thinner metal frames, to more out-there designs with funky arms and even funkier hues. And if your penchant for big bright colour is still not fulfilled enough by these offerings (tricky to imagine, but each to their own), there's even the option of changing the lens shade, with a rainbow of tones to choose from including deep red "Bossa Nova" and retro yellow "Old Gold".
For the lucky 20/20 vision gals out there (I envy you), Jimmy Fairly is also dominating the sunglasses scene. The brand's shades span everything from classic cat-eyes and retro oval shapes to more alternative, unique styles (kinda tempted by those those *mega* fluo orange Tessas, tbh). Whichever frame you pick, pair with a huge scrunchie and a bomber jacket and you’ll feel one step away from creating a TikTok fashion influencer account.
Just take it from founder Antonin Chartier, who spoke with Cosmopolitan UK to share all the deets behind the brand.:"Our mantra is to 'make every customer say wow!'" Mission, accomplished!
Designed in the brand's Paris HQ, with premium fashion-led styles at the forefront, Jimmy Fairly also often collabs with other trendy brands – the most recent being cool-gal footwear favourite Miista. These limited runs don't stick around for long – there are only a few pairs left of the Miista x Jimmy Fairly edit online – so we'll be keeping our eyes peeled (or just putting our new specs on) for their next partnership.
And it's not just through product design that the brand is pushing industry boundaries. Jimmy Fairly's relaxed and funky store décor makes it feel more like you're hanging out in your arty friend’s Hackney loft than embarking on a stressful search for new specs – much helped by the delicious coffees on offer, too. Even the eye tests here are highly modernised and efficient. Gone are the days of trying on each lens one by one: instead, the Jimmy Fairly stores are equipped with a hi-tech machine that does all the testing for you.
"We’re proud of our designs, product quality and price point. Our attention to detail in store is super important to us, and we want to make sure our customers leave having had the best customer experience possible,” Antonin adds.
But what of their sustainability efforts – something that should be a priority for any brand operating in 2023? Jimmy Fairly is incredibly transparent about its manufacturing process, as well as the materials used with everything listed in plain sight (no pun intended) on the brand's website. Plus, they create their specs in limited collections rather than mass-producing them, ensuring your conscience is as clear as your sight.
And that's not all... “For every pair of Jimmy Fairly frames bought, we donate a pair to someone in need. Together, we have already given one million people access to sight… And we won't stop here!” Antonin says. We love a brand that has a social conscience, too.
It’s clear that Jimmy Fairly is about a lot more than just a pair of fashionable specs. Every part of this brand has been fine-tuned – from its blue light and UV ray-protected lenses, down to the complimentary tote bags. Our only gripe? Some frames are not available to certain prescriptions, so you may be more limited in your selection depending on your sight.
Follow Amy on Instagram.
You Might Also Like
