New in town: Xin Shan Bakery — Japanese swiss rolls with generous cream fillings like hojicha & thai yam from JB

Xin Shan Bakery, a chain with locations in Johor Bahru, has brought its popular creamy delights across the Causeway. Their debut comes in the form of a new kiosk selling Japanese Swiss rolls in Chinatown.

Xin Shan Bakery - Kiosk
Xin Shan Bakery - Kiosk

They’re tucked in a quiet corner along Pagoda Street, occupying the space near Hock Wong Foodstuff and conveniently right outside Chinatown MRT Station’s exit A.

Xin Shan Bakery - Menu
Xin Shan Bakery - Menu

Despite this smaller physical presence, their selection of seinyu cream rolls has not been downsized; all 8 flavours offered by their JB outelts can be found at this kiosk. However, the kiosk format means that dining in is out of the question as seating is not provided.

Xin Shan Bakery - Strawberry Seinyu slice
Xin Shan Bakery - Strawberry Seinyu slice

Unlike establishments that are frustratingly stingy on cream, each slice of Xin Shan Bakery’s Swiss rolls is generously filled, giving the cake less of a spiral-esque ‘roll’ look — ultimately, a better deal! The core of each Strawberry Seinyu slice (S$6) has strawberry jam and bits that add an acidic sweetness.

Xin Shan Bakery - Matcha Seinyu slice
Xin Shan Bakery - Matcha Seinyu slice

The Matcha Seinyu slice (S$6.50) is sure to be a local hit, given the number of die-hard matcha loyalists in Singapore. The distinct flavour is achieved with Taiwan Highland Matcha powder and a good-sized matcha Nama chocolate within a spongy green shell.

Xin Shan Bakery - Hojicha Nama Seinyu slice
Xin Shan Bakery - Hojicha Nama Seinyu slice

Tea lovers might also enjoy Hojicha Seinyu slice (S$6.50), bearing a Nama chocolate centre of hojicha this time. Its smoky, earthy tones offer differing flavours in contrast to the often-seen matcha, so it’s worth dropping by for these alone.

Xin Shan Bakery - Orni Seinyu slice
Xin Shan Bakery - Orni Seinyu slice

Folks with a sweeter tooth can opt for the other fruit choice of Mango Seinyu slice (S$6) or Orni Seinyu slice (S$6) that’s filled with fragrant orh nee paste made from yam imported from Thailand.

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