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Tommy Hilfiger Does His Version of Upper East Side Prep for Fall 2024

Brooke Frischer

10 February 2024 at 10:59 am·4-min read

It seems like Tommy Hilfiger may have recently re-watched the original "Gossip Girl" — at least if his preppy Fall 2024 collection is any indication.

Set at the iconic Grand Central Oyster Bar, not too far from where Serena Van der Woodsen first made her small screen debut, Hilfiger presented a collection tailored to perfection for the preppy kids of New York.

Looks fit for the likes of Nate Archibald and Chuck Bass made their way through the restaurant to the music that would easily be found on any New York high school student's playlist, further immersing the audience in Hilfiger's idea of a "New York Moment," according to a press release from the brand. Even Kelly Rutherford, who played Lily Van der Woodsen in the drama-filled series, sat front row for the presentation.

From left to right, Becky G, Kelly Rutherford and Sofia Richie-Grainge sit front row at Tommy Hilfiger.<p>Photo: Nina Westervelt/WWD via Getty Images</p> — From left to right, Becky G, Kelly Rutherford and Sofia Richie-Grainge sit front row at Tommy Hilfiger.
Photo: Nina Westervelt/WWD via Getty Images

Sharp lines and exaggerated collars stole much of the show, peeking out beneath layered cable-knit pullovers, double-breasted blazers and nautical polo shirts. The collection is also full of private school touches, like pleated skirts (both mini and maxi), varsity jackets, untucked dress shirts and loosely knotted neckties (a look that brings Dan Humphrey to mind).

<p>Photo: Launchmetrics Spotlight</p> — Photo: Launchmetrics Spotlight

<p>Photo: Launchmetrics Spotlight</p> — Photo: Launchmetrics Spotlight

The most memorable piece from the collection, however, could easily be the billowing, flowy wide-leg trousers. Each pair gives an almost sweatpant-type of movement and aesthetic, prioritizing comfort without sacrificing a sartorial refinement through crisp pleats and clean neutrals.

Hilfiger also placed a spotlight on scarves this season with oversized blue, red and white designs — an accessory that would certainly receive the Chuck Bass stamp of approval.

Keep scrolling to see every look from Tommy Hilfiger's Fall 2024 collection.

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

<p>Photo: Launchmetrics Spotlight</p> — Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

Tommy Hilfiger Fall 2024. Photo: Launchmetrics Spotlight

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