Tiffany & Co. has appointed a chief brand creative officer.
The jewelry brand has named Hector Muelas to the position, according to a LinkedIn post from Muelas that was confirmed by Tiffany & Co. Tiffany declined to provide further details on Muelas’ appointment.
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Muelas revealed his appointment in a lengthy post, writing in part: “One of the world’s most storied luxury design houses, globally recognized for its extraordinary craftsmanship, innovative jewelry design and unparalleled creativity, Tiffany has given us the world’s best diamonds and the design of the Great Seal of the United States, Warhol and Basquiat, Audrey Hepburn and the Medal of Honor, the Tiffany setting and the Vince Lombardi trophy, Picasso and Peretti, the French Crown Jewels and Beyoncé, modern gemology and Nike, Deco and Nouveau, Schlumberger and Kuntz, Rolex and Patek, the blue box and the white ribbon.”
Muelas joins Tiffany after holding several other creative roles at companies such as Tiffany parent LVMH Moët Hennessy Louis Vuitton, Rimowa, Apple, Creative Artists Agency, Donna Karan International and Vice Media, among others.
At Rimowa, Muelas served as chief brand officer, where he led major campaigns fronted by the likes of Roger Federer and LeBron James.
His most recent role was senior vice president of global marketing and creative at Expedia Group.
This is Tiffany & Co.’s latest executive appointment. In March, the jeweler named Moda Operandi cofounder Lauren Santo Domingo as its first artistic director for the home category. In February, Tiffany’s executive creative director for marketing and communications, Ruba Abu-Nimah, stepped down after two years in the role.
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