This Might Be the Best Perfume Ad of All Time
(Photo: Courtesy of YouTube/Kenzo)
By Kathleen Hou
Have you ever seen someone so possessed by the scent of a perfume that laser beams shoot out of their fingertips? Me neither. But Kenzo’s new perfume, Kenzo World — the first to launch under the house’s newest creative directors, Carol Lim and Humberto Leon — might be just that electrifying.
Related: Burberry’s Newest Ad Might Make You Want to Be Naked in the Rain
The brand’s new ad, directed by Spike Jonze, shows what may be best described as a perfume rapturing. Actress and dancer Margaret Qualley (star of The Leftovers and Andie MacDowell’s daughter) works herself into a full-body perfume frenzy choreographed by Ryan Heffington, the choreographer of Sia’s “Chandelier.” Click below to watch Qualley jazz-jump, pound her chest, and disarm a man for having a disruptive cell-phone conversation, all through the power of Kenzo World.
More from The Cut:
5 Tricks to Learn From the Adele Makeup Tutorial
How to Smell Like a Perfect Summer Night
Is Instagram Makeup Making Us All Beauty Clones?
Talking to Hillary Clinton’s Hairstylist About Work-Life Balance
