These K-beauty brands make their debut at Amorepacific x Lazada Funan store

SINGAPORE – For K-beauty aficionados like myself, I was excited to check out the new retail concept store by Amorepacific x Lazada store at Funan Mall.

Six popular Korean brands, namely Espoir, Iope, Hanyul, Easy Peasy, Bro&tips and Rarekind made their debut at the store and you can now shop for them in Singapore. You will also find all-time favourite brands including Innisfree, Etude House, Sulwhasoo, Laneige and many more under the same roof.

The retail store sported a modern concept, with a giant QR code in the middle of the glass panel that is part of the storefront. There is also a huge immersive display at the entrance of the store and interactive screens to guide you through the store.

Everything is self-service, and the shelves are neatly arranged along the aisle, showcasing each of the 11 brands and we walk through the aisles just like how you would browse through the listings on the Lazada app.

You might have the same question: Why is e-commerce platform Lazada enter the offline space when many physical stores are closing down because of online competition?

According to Amorepacific and Lazada, they have identified that the O2O (online-to-offline) concept is the ideal platform to introduce brands that have yet to launch in Singapore, so local consumers can experience and purchase the products with ease and convenience.

There is no POS (point of sale) system in this store, which means you would not find a cashier in there. All payment transactions are done via the Lazada app.

You can browse the full Amorepacific Store x Lazada catalogue on the Lazada app, or choose to visit the offline store to experience the products for yourself and seek advice from trained beauty consultants. In the offline store, customers have the option of scanning the product QR code via the Lazada app, which will bring them to the corresponding product page on LazMall for immediate purchase. You can then choose to bring home your purchase on the spot, arrange for in-store pick-up or have it delivered to your house.

The Amorepacific Store x Lazada is located at Funan, #02-13. Visit the online store at www.lazada.sg/shop/amore-store-x-lazada