Each year, Gwyenth Paltrow takes to Goop to publish what she promises is the ultimate guide to cleansing your body in anticipation of the new year.
Courtesy of Equinox It’s that time of year again when we swear to lay off the carbs, eat more kale, and get ourselves back to the gym. Leave it toEquinox to entice us to get fit with their latest ad campaign #EquinoxMadeMeDoIt . The ads, which are the brainchild of British fashion photographer Rankin — who was one of the founders of the edgy magazine “Dazed and Confused” and has made videos for Miley Cyrus and Azealia Banks (to name a few) — depict a women who looks like she just parachuted hundreds of feet, a cross-dressing man wearing a women’s power-suit and heels, and an impossibly attractive couple with their small children in arm. While there are no images of perfectly fit supermodels lifting weights or sweating through Bikram yoga, the images suggest that we all can face and conquer our fears and challenges, no matter what they are.