SingapoRediscovers campaign launched to boost domestic tourism

·4-min read
Aerial view of Singapore skyline business district and cityscape at twilight in Singapore, Asia.
(PHOTO: Getty Images)

The Singapore Tourism Board announced today (22 July) their new SingapoRediscovers domestic tourism campaign for locals and residents to explore local sights and sounds.

STB is working with various agencies and partners like Enterprise Singapore (ESG) and Sentosa Development Corporation (SDC) to introduce unique and value-for-money experiences, packages and promotions.

STB Chief Executive Keith Tan said: “COVID-19 has had a severe impact on many sectors of our economy, and it will take time for consumer confidence and international travel to recover. We will need a collective effort by the government, community and industry stakeholders, and all Singaporeans, to sustain and support great local businesses.”

“With SingapoRediscovers, we have collaborated with various partners to create value for consumers through engaging content, quality experiences and attractive promotions. Through this campaign, we hope that Singaporeans will gain fresh perspectives, and take a short holiday – or a Singapoliday – to rediscover their own country and help support local businesses.”

(PHOTO: STB)
(PHOTO: STB)

Helping locals discover hidden gems

Based on local consumer needs, the SingapoRediscovers campaign will focus on three segments: rediscovering local secrets; family time; and culture and heritage.

The campaign will tap on the expertise of community groups and interest groups to share content and insider tips. For a start, photographers Chia Aik Beng (@aikbengchia) will be the campaign’s lead curator for the photography community, while Mindy Tan (@mindytanphoto) and Yafiq Yusman (@yafiqyusman) will spearhead a ground-up movement to capture the familiar sights of Singapore through a fresh lens, using the hashtag #SingapoRediscovers.

Curating precinct itineraries for locals

As for on-ground tours, locals can rediscover the heartlands through curated tours conducted by the Federation of Merchants’ Associations, Heartland Enterprise Centre Singapore and the Society of Tourist Guides.

This will be complemented by a Jalan Jalan: Your Good Hoods Guide initiative, to promote local neighbourhoods through guidebooks, with curated gastronomic, shopping, entertainment, and arts destinations that allow locals to experience a new side of their familiar neighbourhoods.

As for staycations, SDC will work with Sentosa partners to curate Singapoliday packages which will be launched at the end of July, featuring itineraries themed around Island Life, Heritage Discovery, Wellness Escape, and Nature Adventure.

For example, under the Heritage Discovery, locals can book one night’s stay at Amara Sanctuary Resort Sentosa for S$518++ onwards per room per night. The package for two comes with complimentary breakfast, colonial set, personalised heritage tour, Fort Siloso tour and entry to Madame Tussauds Singapore + Spirit of Singapore boat ride + Images of Singapore Live.

To attract locals to Sentosa, the island’s admission fees will be waived until 30 September 2020 to encourage locals to enjoy the array of unique leisure experiences. There will be unique back-of-house tours to be launched in the coming months, that will offer locals insights into the workings of Sentosa’s attractions and the island’s flora and fauna. Guests may also partake in masterclasses, among other experiences.

The entrance of Sentosa Island, Singapore.
The entrance of Sentosa Island, Singapore.

Curating experiences and promotions

Around 40 businesses have come on board to offer some 80 promotions, including attractions, tours, and hotel stays. These include cross-sector tie-ups between hotels and tour operators such as Lyf Funan Singapore with Tribe Tours and Fullerton Hotel with Singapore Sidecars, as well as attractions and F&B/retail vouchers and products available in the National Day Parade (NDP) Singapore Together Pack.

The NDP Singapore Together Pack will also include two years of Sentosa Islander membership for the price of one, and a Sentosa Fun Pass loaded with 20 free tokens which can be used to redeem various offerings on the island.

Starting today with immediate effect, Sentosa will also be launching Fun Deals that include one-for-one F&B and attraction promotions, as well as a free night’s hotel stay with every two nights booked with participating Island Partners such as Amara Sanctuary Resort Sentosa, Capella Singapore, The Barracks Hotel Sentosa and One°15 Marina Sentosa Cove Singapore.

From August onwards, industry partners including the Restaurant Association of Singapore, Singapore Cocktail Bar Association and #savefnbsg will embark on a nationwide campaign #Hi5SG to support the gastronomic scene.

Locals can also take part in upcoming virtual events such as the Singapore Food Festival in August, the eGSS: Shop.Win.Experience in September and Singapoliday offers from Q4 2020.

To entice locals and residents to buy local brands, Changi Airport Group will expand their portfolio of local brands on iShopChangi from next month, while Singapore Airlines will soon offer Design Orchard brands on KrisShop.

For more information, go to the SingapoRediscovers microsite and the VisitSingapore app.

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