Sports Fans: Add THIS to Your Home's Listing to Increase Its Value
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Home sellers will do almost anything to boost the value of their property before it goes on the market. Kitchen renovations, beverage centers, and a fresh coat of paint are all tried and true methods, but what if we told you there was an easier way? According to Zillow, all you have to do to see an increase in your offers is to sneak a few keywords into your home's listing description.
But we're not talking about phrases like “sun-soaked” or “walk-in closets,” instead, for-sale properties are seeing a price increase just by mentioning the Super Bowl. It may sound like a joke, but we’re serious: Data from Zillow shows that homes with “Super Bowl” or “the big game” in their real estate listing descriptions can sell for nearly $3,000 more than similar units. But where you live also plays a major factor. Even the fans of teams not playing on Sunday can get in on the action. In fact, Buffalo, New York, home to the Bills (always the bridesmaid it seems), is Zillow's hottest real estate market for 2025.
“It’s no surprise, those listings are most commonly found in Kansas City, home of the four-time Super Bowl championship-winning Chiefs. Even the word “football” is associated with more than a $2,500 sale premium when mentioned in a for-sale listing,” says Zillow trend expert Amanda Pendleton. Atlanta has the highest percentage of homes that feature the word “football,” often relating to entertaining features or proximity to local stadiums/fields.
The latest analysis of for-sale listings finds that homes that are better suited for entertaining and hosting can see price increases of up to $7,000. Of course, there’s a positive correlation between these descriptors and homes that have been recently renovated and increased property value. Ice makers and pizza ovens top the list with the highest sale premium percentage at two percent on top of the listing price.
While no one trick can maximize your home’s value and entice buyers, knowing the secret lingo and features to add to your listing description can take an offer from below asking to far above.
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