‘Spider-Man: Homecoming’ Swings Into China With $21.6M Opening Day
Sony/Marvel’s Spider-Man: Homecoming began spinning at Chinese turnstiles today with an estimated $21.6M (RMB 144M) opening day. Including Thursday previews, the unofficial total is $23M on the Tom Holland-starrer from director Jon Watts. Through last Sunday, the movie was at $747.8M global with $422M at the international box office.
This is the highest opening-day box office of any superhero movie this year and the 3rd best for all superhero films in the market behind Avengers: Age Of Ultron and Captain America: Civil War. It’s also Sony’s top debut-day result ever in the Middle Kingdom.
China was the biggest offshore market for the last two Amazing Spider-Man pics and each of the webslinger’s films have released there going back to 2002 with the subsequent sequels growing apace with the market.
The five-year gap between Sam Raimi’s last Spidey spin in 2007 and Marc Webb’s 2012 The Amazing Spider-Man made for exponential increases: from $19M to $49M in box office. The Amazing Spider-Man 2 then nearly doubled its predecessor with over $94M (non-restated figures).
Douban has SMH at a good 7.7 and if the typical weekend pattern holds, it should hit $60M+ across the FSS.
Sony pushed the boat out in terms of Middle Kingdom marketing partnerships including with Momo, iQiyi, QQ, Baidu and brands like Audi, Doritos and M&Ms.
Targeting the teen audience, Holland recorded a high school entrance exam greeting while PGone, a contestant in the popular RapChina variety show, recorded a theme song.
Whether Spidey can keep China captive in his web will be borne out through the mid-weeks, but it will certainly dominate play this weekend. The next major Hollywood release is next Friday’s War For The Planet Of The Apes. Dawn made over $100M in the PROC.
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