Sony Won’t ‘Make the Mistake’ of Releasing a $200 Million Movie Until More Theaters Reopen

Sony Pictures Entertainment Chairman Tony Vinciquerra doesn’t think releasing a major $200 million film in limited theaters, with limited capacity as the country reels from a global pandemic is a smart thing to do. But in 2020, everyone’s taking chances. “What we won’t do is make the mistake of putting a very, very expensive $200 million movie out in the market unless we’re sure that theaters are open and operating at significant capacity,” Vinciquerra said during Bank of America’s 2020 Media, Communications & Entertainment Conference. His comments came as Hollywood struggles to get its hands around the recent release of Warner Bros. “Tenet,” which grossed $20 million in its opening weekend in the U.S. (without New York or L.A. theaters showing it). Is that good? Is it what the industry should expect right now for a $200 million film that has been touted as the movie to reignite the movie going crowd? “Tenet” has grossed more than $150 million worldwide, but the question at hand is regarding theaters in the U.S., as the coronavirus situation is drastically different around the world. But there doesn’t seem to be an answer. Right now, at least as far as Sony is concerned, Vinciquerra...

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