SINGAPORE – The Singapore Tourism Board (STB) and Klook have teamed up to launch a S$2 million domestic marketing partnership under the SingapoRediscovers campaign, according to a press statement today (14 Sept).
The partnership will last for seven months, starting this September.
Lynette Pang, Assistant Chief Executive (Marketing Group) at STB, said, “Through SingapoRediscovers, we encourage locals to explore Singapore, experience our vibrant tourism and lifestyle offerings, and support home-grown businesses. Klook shares the same aim. We look forward to leveraging their digital marketing capabilities and extensive network of partners to amplify our efforts, as well as encouraging their users to support curated local experiences, quality promotions and content in the coming months.”
Marcus Yong, Klook’s Vice President of Marketing for APAC, said, “Klook is excited to partner with STB and to be part of SingapoRediscovers. Our mission has always been to empower consumers to experience the best of a destination and through this partnership, we hope to bring back a sense of joy and adventure as locals explore their own backyard.”
The partnership has three focus areas: curated promotions for products and experiences, content development, and digital marketing to boost spend.
Under the partnership, businesses – ranging from hotels and attractions to tour operators and dining establishments – will be encouraged to develop new products and experiences. The aim is to inspire locals and encourage them to explore precincts such as Orchard Road, Chinatown, the Civic District and Katong-Joo Chiat.
These experiences will be bundled with attractive offers to appeal to different interest groups such as Foodies, Outdoor Enthusiasts, Value Seekers and Weekend Warriors. Examples include pairing a stay at Mandarin Orchard Singapore with an Art Jam Session in the heart of Orchard Road, or complementing a stay at Hotel Mono in Chinatown with a nostalgic journey on Trishaw Uncle Guided Tours.