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Korean star IU’s fav New Balance apparel and shoes are at its first SEA 1906 store in ION

Cadence Loh

·Lifestyle Editor

29 September 2022 at 12:57 am·2-min read

New Balance ambassador Korean pop star IU rocks the brand's apparel and shoes. PHOTO: New Balance

The first-of-its-kind New Balance 1906 store in Southeast Asia has opened at ION Orchard, making its first step in retail evolution while exuding its “fearlessly independent” ethos. From activewear to athleisure, 1906 is the brand’s first store that reflects the coexistence of sports and lifestyle. The new store boasts the latest and most comprehensive New Balance lifestyle merchandise in one place, including Uni-essentials, New Balance’s line of unisex apparel featuring the brand’s modern, gender-neutral approach to sportswear staples constructed from the overlapping measurements of traditional men’s and women’s sizing.

New Balance ambassador Korean pop star IU rocks the brand's apparel and shoes. PHOTO: New Balance

Showcasing the brand’s passion for craftsmanship and creativity, New Balance brings in the latest lifestyle footwear and apparel collections, including the 1906R, 574+, 9060, CT302 and also the most sought-after lifestyle collections and collaborations with Teddy Santis ‘Made in USA’ and “Made in UK’ collections at the ION Orchard store.

Sportswear isn’t just for athletes, it’s for anyone who likes merchandise that allows them to be active, comfortable and stylish. This is what the new 1906 store is all about – to become a destination and meeting place for those seeking a blend of fitness, function, and fashionCoenraad Hefer, Country Manager of Singapore and Malaysia, New Balance.

And, of course, if you are a fan of the multi-talented singer-songwriter and actress IU (Lee Ji-eun), you will be delighted by the wide selection of both New Balance apparel and shoes the star endorses. Here are some of IU's top picks CT302, New Balance 574 and XC-72 from the brand.