Well-known beauty brand Shiseido was founded in 1872 when Yushin Fukuhara, the former head pharmacist for the Japanese Admiralty, opened the Shiseido Pharmacy in Ginza, Tokyo as Japan’s first Western-style pharmacy. Since then, they have been dedicated to sharing art, science and beauty through innovative formulas, Eastern traditions and holistic philosophies.
To date, Shiseido which markets in 88 countries and regions across the globe, will celebrate its 150th anniversary this year with the launch of its campaign “From life comes beauty”. The campaign will convey to the world Shiseido's enduring focus on life as the essence of beauty and its ongoing pursuit of uncovering the mechanisms that connect beauty and life, together with the global launch of three limited-edition products that were realised from the brand’s unique Life Science research.
I was surprised to learn that Shiseido was initially a medicinal brand when they marketed traditional remedies such as medicines and toothpaste to interested consumers. Today, Shiseido is known for carrying many beauty ranges such as Waso (my go-to brand as they have a travel kit), Ultimune, White Lucent and even a Men's range.
To celebrate the brand's 150th anniversary, Shiseido has launched three limited-edition products that individually symbolise “Heritage,” “Living Innovation,” and “Future,” to signify our past, present, and future. Their designs use an arabesque motif featured on wrapping paper created in the Taisho era (1912–1926) by Sue Yabe, a member of the design department at that time. Using 3D software, that original design was turned into a three-dimensional form, then photographed from various angles and used to decorate the containers and outer cartons.
Shop these limited-edition beauty products now:
Eudermine 150th Anniversary (Limited Edition)
Ultimune Future Power Shot (Limited Edition)
Ultimune Power Infusing Concentrate (Limited Edition)