Shepard Smith Debuts Strong by CNBC Standards, Down Big From Fox News Days
Shepard Smithâs new CNBC show, âThe News With Shepard Smith,â garnered 373,000 viewers for its Wednesday night debut, according to Nielsen ratings. The show falls behind CNNâs âErin Burnett OutFront,â MSNBCâs âReidoutâ and Fox Newsâ âThe Story With Martha McCallumâ but represents an 80% increase in total viewers compared to the same day last year on CNBC, which has typically aired programs like âShark Tankâ or other reruns in the 7-8 p.m. ET timeslot. In the key 25-54 demographic, Smithâs show faltered at 56,000 viewers â an 8% decrease from 2019 on CNBC and far behind McCallumâs 521,000 and Burnettâs 501,000 â but outperformed the Wednesday airing of Fox Businessâ âLou Dobbs Tonight,â which was a post-debate special, in the key demo and in total viewers. (Dobbsâ show typically airs at 5 p.m. ET.) Also Read: Shepard Smith Returns to TV With Grim Assessment of Trump's Debate Performance The debut numbers are a big, but not surprising, decrease from Smithâs ratings when he hosted Fox Newsâ âShepard Smith Reporting,â which brought in an average 1.3 million viewers in his final months at the network. Opening his show, Shepard Smith focused on the need to cut through the ânoiseâ of this...
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