Seoul-Based Brand YIE YIE Sets Foot in the U.S.

Collette Grimes

26 June 2024 at 11:25 am·1-min read

The dynamic South Korean footwear and accessories brand YIE YIE has now officially launched in the United States.

Founded in 2020, the innovative brand is the sister label to YUUL YIE, delivering futuristic crescent-shaped handbags, dainty ballet flats, demure Mary Janes and sophisticated mules that even Carrie Bradshaw would approve. The Seoul-based brand looks to the '90s and early aughts for inspiration, weaving American and Japanese movies into its designs for a nostalgic and familiar aesthetic.

Known for its unique and whimsical creations, YIE YIE offers an affordable antidote for fashionistas with expensive taste. For the girlies who can't decide if they're maximalists or minimalists, YIE YIE prides itself on being able to embody both aesthetics. "Minimalism Ego" is its driving ethos as authentic self-expression is at the heart of each of its pieces, allowing the wearer's individuality to shine through.The accessories never overpower an ensemble as YIE YIE is made to be worn every day, effortlessly.

YIE YIE is now available to purchase in the U.S. through its online store and select stockists.

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