Savage X Fenty’s Valentine’s Day Campaign Stars Rihanna Herself
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Cupid's season is already off to a spicy start thanks to Rihanna starring as Cupid herself in Savage X Fenty's new LoveLine Collection campaign. The icon is making our hearts skip a beat in every shot, and let's be honest—if you're taking style inspiration from anyone, RiRi should definitely be at the top of your list. Mesmerized doesn't even begin to describe how I feel looking at this sultry lingerie drop, so the only right thing for me to do, of course, is add everything to my cart.
In a press release for the campaign, Rihanna shares, “Valentine’s Day is a time to celebrate love in all its forms. At Savage X Fenty, we’re all about embracing love in every way and creating products that let people feel confident while doing so."
You might also notice some familiar faces in this campaign. Love Island USA stars Serena Page and Kordell Beckham, as well as TikTok sensations Hayley and Jules LeBlanc join Rihanna in showing off Savage x Fenty's Valentine's Day shop must-haves—from daring lace and luxurious silk pieces to extra cozy loungewear.
Let's be real with each other here. Lingerie may seem like a waste of money (mostly because it doesn't stay on very long), but finding lingerie that incorporates pieces you can actually wear out of the house is the game changer we didn't know we needed—ahem, just like these super cute Ribbon Play Full Tights.
And if you ever need a confidence boost, a new set of lingerie will certainly do the trick, but it's no surprise that Rihanna takes lingerie to a whole other level of boldness that we didn't know was possible. I mean, have you seen this rose lace teddy? Not only is it perfect for steamy nights in, it's also just absolutely stunning.
While you take the time to ogle over this iconic photoshoot, here are a few fan favorites that we will be obsessing over all month long.
Les Roses Lace Teddy
Lovers Lace 6-Piece Set
Weekender Terry Shrunken Pullover Hoodie
The Classics Satin 3-Piece Set
Ribbon Play Seamless Knit Slip Dress (XS-XL)
Ribbon Play Full Tights
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