Sarah Geronimo launches her own make-up brand
3 Jun – Pop star Sarah Geronimo recently became the latest celebrity to release her own make-up line, aptly named POP Studio.
As reported on ABS-CBN, the singer, who made an appearance at the launch of the brand a few days ago, admitted that she is just following the trend of celebrities launching their own make-up line.
"Almost everybody knows that when it comes to makeup... So we say why not launch my own?" she said.
Geronimo stressed that she made sure to produce the best of quality product through this collaboration with iFace Inc., the same company that worked with Nadine Lustre on her own collection, Lustrous.
"I made sure that I'm hands on really because I love makeup. It sounds like it represents me," she said.
As to why it was named POP, the singer stated that she wanted it to have her personal touch, which is why it was packaged like a music-related item and has names like Hits, Duets, and Harmony.
Some of these products, which is packaged as a combo of two things in one, include blush with contour, foundation stick with liquid concealer, and matte lipstick with lip balm.
(Photo Source: Sarah Geronimo Instagram)
