The Rock’s New Men’s Skin Care Line Aims to Keep Your Tattoos Looking Fresh
Can you smell what The Rock is cleaning?
Dwayne Johnson’s just launched a new skincare line, Papatui, on Thursday with the aim of helping men build a better daily routine. The cruelty-free collection lands after four years in making, spanning 12 products that range from bar soap to tattoo balm.
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“I realized over the years that dudes are still pulling me aside and having this sidebar conversation about skin care and grooming,” he says in an interview. This led the actor to consider making products that “would tap into men’s needs, men’s care, grooming, trust and some equity,” he says. Men’s-focused skin care is nothing new considering other names on the market like Oars + Alps, Scotch Porter, and Jaxon Lane. But Johnson’s intention of teaching men about routine and ingredients through Papatui is what, perhaps, makes it unique.
The brand’s website separates all 12 products into three categories, and the first for face walks men through a “90-second face care routine.” All of the products you need to complete steps one through four are presented on the same page as a hydrating facial cleanser, facial toner, daily facial moisturizer, and eye gel. Each product in the category is unscented and can be purchased as a set. Key ingredients like hyaluronic acid and niacinamide offer hydration and help soothe the skin.
Body wash, bar soap, shampoo, and conditioner, plus 48-hour antiperspirant make up the next category and feature three luxury scents. Sandalwood Suede has a woody aroma, while Lush Coconut comes across fresh with tropical accents. The final fragrance is named Cedar Sport, which has notes of cedarwood. Johnson worked with Frank Voelkl and Clement Gavarry of Firmenich to create the scents for the assortment.
Papatui’s offerings for tattoo care are already sold out, but it’s still worth noting that the tattoo stick and balm are made to rejuvenate and protect your body art with mango butter and coconut oil ingredients. “Tattoo care was something that I long looked for,” he says. “I kept going back to the basic elements,” Johnson notes in reference to his choice of ingredients for the unique offerings. Even more special, he derived the brand’s name from his Samoan grandfather, the High Chief Peter Maivia. “Tui” was his nickname for Johnson, “papa” also translates to “rock” in Samoan.
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