Rick Ross Shows Off $10 Million Worth of Jacob & Co. Watches and Jewelry in His Newest Music Video
The new music video Rick Ross just dropped could’ve been an ad for Jacob & Co.
The Boss showed off roughly $10 million worth of the American jeweler’s bling in the official video for his new track with fellow rapper Meek Mill titled “Shaq & Kobe.”
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In one shot, Ross raps in front of his custom Gulfstream G550 jet with an iced-out Mystery Tourbillon on his wrist. More than a year in the making, this timepiece showcases no less than 33.65 carats worth of diamonds. The 50 mm white-gold case is invisibly set with baguette hexagonal stones, while the striking dialing features overlapping ones. The face is also adorned with a few sapphires and rubies for good measure. Limited to just 13 examples, the dazzling piece is priced at $1.3 million.
At another point, the rapper rocks off his Billionaire III. Unveiled in late 2022, the extravagant wrist candy is dripping in more than 129 carats worth of diamonds that all but cover the accompanying 18-karat white gold. The bracelet alone is hand-set with 504 emerald-cut white gems. Limited to a scant 18 examples, the watch costs a cool $3 million.
The hip-hop icon wore a couple of flashy Jacob & Co. accessories in the video, too, including a custom diamond-encrusted tennis necklace that is reportedly worth $4.2 million and a gem-studded pinky ring that cost $640,000.
Ross routinely flaunts big-ticket items on social media, from eye-popping cars to a giant 10-pound crab (yes, you read that right). He clearly loves showing off Jacob & Co. wristwatches, too, recently sporting the bonkers $20 million Billionaire Timeless Treasure.
Unveiled at Watches & Wonders this past March, the rarity took three and a half years to come to fruition because the watchmakers had to find enough yellow diamonds of the same hue and quality to decorate the gold bracelet. In fact, Jacob & Co. claims that it nearly “dried up the market” for these ultra-rare stones just to complete the design. Curiously, Ross didn’t rock the Timeless Treasure in this music video. Perhaps he didn’t want to be upstaged.
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