SINGAPORE — Our eyes area is the most delicate area of our face as the skin is extremely thin and sensitive, with a few sebaceous glands and sweat glands. While there may be less oil produced near that area, you can still suffer from blemishes to redness and itching as we constantly pile on makeup that can transfer bacteria.
Let’s not even get started on sun exposure, which adds on fine lines to our face area.
With this in mind, homegrown brand Browhaus, which does eyebrows threading, decided to venture into the medi-spa industry, thus offering a new, non-invasive eye treatment for customers. The treatment combo, Plasma Eye Lift aims to lift, tighten and re-energise the delicate eye area, with after-care treatment, the Wide Focus, an anti-aging eye cream.
The procedure is said to deliver precise, controlled pulses of energy to the targeted area — which includes the lower eyelids, upper eyelids, crow’s feet, to tackle the effects of time by regenerating the skin cells, lifting and tightening the skin, smoothing out fine lines and reducing the appearance of wrinkles. Why plasma? Plasma is a unique state of matter where electrons are stripped from atoms to form ionised gas particles. These particles deliver different benefits as the energy penetrates into the different layers of the skin, without causing superficial trauma.
At the salon, after registration, my therapist takes a before picture of my eye area, so we could compare notes after the treatment. Next, she cleans my face by removing any makeup residue on my skin. Showing me the machine, she begins by placing a flat wand holder on my face, and gently rubs it against my skin - it is said to purify the skin, in preparation for the next step.
When that step is done, she picks up a pen-like wand and begins to press the thin end onto specific points around my eye area - the wand disseminates pulses, penetrating deep into the epidermis that is said to stimulate the production of collagen and elastin fibres. By this time, the treatment was so relaxing that I fell into deep sleep. I didn’t feel any irritation nor pain, as the therapist continued to work on my eye area.
As she gently wakes me up, she explains that she is massaging Browhaus’ new Wide Focus anti-aging eye cream into my skin. The after-care includes the discipline use of sunscreen (which I always forgo) and moisturising the eye area day and night.
I did notice an immediate result, with less redness, lines and puffiness. But by the next day, my eye area was puffy all over again. It is recommended that customers undergo up to eight sessions of treatments to see a longer-lasting result. It may be steep for some, but there’s also the silky and rich Wide Focus cream you can opt to use for the long run.
Browhaus’ Plasma Eye Lift treatment, S$600, is available at all Browhaus outlets. Browhaus’ Wide Focus, S$158 for 20ml, is available at all Browhaus outlets and via https://beautyemporium.shop/