Rakuten Taps Khloé Kardashian to Collaborate on Pre-Black Friday Deals

Ahead of the Black Friday craze, Rakuten, the shopping platform that offers cash back and rewards, and Khloé Kardashian have collaborated on the first “5 Deals Before Black Friday” shopping promotion. The event is a new initiative to aid shoppers in saving ahead of the holiday season.

From Nov. 18 until Nov. 22, Kardashian is revealing each day a new Cash Back offer, available to shop exclusively on Rakuten for 24 hours daily. Members can save on Kardashian’s curated gifts for the season on deals from Dermstore, Macy’s, Walmart, Dyson and Bloomingdale’s available on the Rakuten shopping hub. The new percentage of Cash Back rates at Dermstore, Macy’s, Walmart (only toys), Dyson and Bloomingdale’s will be available for the entire retailers.

More from WWD

Kardashian’s selection for the holidays includes Elemis’ pro-collage cleansing trio, Hotel Collection’s lynx fur throw, Roller Derby’s unicorn two-in-one roller and inline adjustable skates, Dyson’s airwrap and Good American’s faux leather tube mini dress.

“I love everything about the holidays, from spending quality time with my family to carefully picking gifts for everyone I love,” Kardashian said. “That’s why I’m excited to work with Rakuten to help you save on gifts for everyone on your shopping list. I hope this makes the holiday season a little less stressful and a little more joyful for shoppers.”

Furthermore, Rakuten is offering shoppers the biggest referral bonus of the year. From Nov. 17 until Nov. 30, when members refer friends and spend $40, they both will receive a $40 bonus.

“The holidays should be a joyful and festive time for celebrating with loved ones, but the reality is that the holiday shopping season can seem overwhelming,” said Vicki Wagner McRae, senior vice president of brand, creative and communications at Rakuten. “Our research shows more than half of women consider the holiday season the most financially stressful time of year. Rewarding consumers with real savings is our mission and who better to help us reach shoppers with these amazing deals than Khloé.”

Best of WWD