Puma Launches Forever. Faster. Pack of Soccer Shoes

Emily Frantz

4 April 2024 at 1:29 pm·2-min read

Puma is launching a new pack of soccer shoes titled Forever. Faster. The collection includes brand-new colorways for Puma’s Future, Ultra and King football cleat silhouettes.

Puma's Forever. Faster. Pack. — Puma’s Forever. Faster. Pack. PUMA

The collection is set to be worn by some of the biggest stars in soccer including Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay and Alex Greenwood. The Puma Forever. Faster. pack will also be available in a slimmer women’s fit — the collection is built differently to support women’s feet as needed.

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Each new shoe in the collection features the mix of shades “neon sunset glow” and “sun stream” to create a burst of color on the pitch, creating a range of neon yellow to bright orange-pink in each shoe. The striking colors are designed to make the players as visible as they are quick.

The Puma Future 7 is reimagined in this collection with Puma’s Fuzionfit360 technology, adding a dynamic motion system outsole. The updated Future sneaker is also designed with an adaptive Fuzionfit360 upper which combines a dual-mesh, stretchy knit, and Puma’s Pwrtape — a material designed to target upper reinforcement for support and durability on the pitch — for a supportive fit. The shoe can be worn with or without laces, depending on the wearer’s style and support needs.

The new reimagining of Puma’s Ultra shoe maintains the original’s signature fostering of speed and acceleration in players while taking it up a notch. Puma’s Pwrtape has been added to the silhouette to provide support for quick changes of pace and direction during a game.

Puma King is designed primarily for comfort, made with a vegan material, dubbed K-Better, for comfort and durability. The uppers of all three shoes in the collection are made with at least 20% recycled materials as Puma attempts to make their products more environmentally friendly.

The Puma Forever Faster Pack is available for preorder now on Puma.com and will be released globally online and in Puma stores and specialty retailers beginning on April 11.

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