Puma and Formula 1 Launch 75th Anniversary Collection Celebrating Racing Heritage
In continued partnership with Puma since being its official supplier in 2023, Formula 1 has released a special 75th anniversary collection.
To pay homage to the racing culture and heritage of Formula 1, the company said that the exclusive collection is in celebration of “racing excellence, speed and adrenaline.”
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The collection boasts a slew of apparel pieces, including a woven racing jacket and water-repellent motor jacket and pants with motorsport graphics at the front and center. Shoe models including Puma’s Inhale and Suede XL have both been given the 75th-anniversary special treatment — merging together the classic Puma sneaker silhouette with Formula 1 details.
“We are very excited to partner with Formula 1 to celebrate 75-years of racing,” said Thomas Josnik, vice president of motorsport at Puma. “This collection brings together the eternal spirit of motorsport with modern innovation, offering fans apparel and footwear that is truly inspired by the spirit of speed.”
Notably, the sportswear company has been part of Formula 1 since 2001 — previously and continuing to work with the likes of Ferrari, Red Bull, Williams, Aston Martin, Sauber and Mercedes (who now works with Adidas). A$AP Rocky is the creative director of Puma’s partnership with Formula 1 — who won the Collaboration of the Year award at the 2024 FNAAs.
“Puma has been a leading brand in motorsports for decades,” Arne Freudt, chief executive officer of Puma, previously told WWD at its partnership launch back in 2023. “And then when you look at the partners with whom we have been together in the last decades, Ferrari, Red Bull, Mercedes with most of the best drivers. I think it’s clear that Puma has a dominant position in motorsport. And now we have the opportunity to elevate that position and strengthen our position. We could not also imagine a better moment for that partnership.”
At the headquarters of Ferrari in Maranello, Italy, Puma recently also celebrated its 20-year partnership with the Italian racing team. And Puma is also the official supplier of gear to F1 Academy, the all-women single-seater racing championship.
The Puma and Formula 1 75th-anniversary collection is now available on Puma’s website and in select stores. Sneakers range from $110 to $230 and apparel ranges from $45 to $160.
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