Here Are All the Best Amazon Prime Day Deals Happening N-O-W
Amazon Prime Day seems like a national holiday at this point given that most people drop what they’re doing to snag some of the sweet deals that happen just once a year. And every time it comes around—ahem, like TODAY—it becomes an even bigger event if that were even possible?! I mean, even other retailers drop “Prime Day” deals just to try to keep up with the big dog.
This marks the event's fifth anniversary, and just like last year, the shopping extravaganza will take place over not one but two days. Yesterday was day one, so today is the LAST day you can shop all the sales to your heart's content.
And don't even forget about the lighting deals that offer even more steeply discounted goodies. There are marked down items across a ton of categories from beauty to fashion, fitness, sex, tech, and home decor.
But if you're at a loss of where to even start—Amazon's site can be VERY overwhelming on a normal day, but on Prime Day it's even more so—we're here to streamline things for you a bit. Here, we rounded up all the best deals the retailer has to offer organized by category, so you can shop stress free. Keep scrolling down for all the deets, and we'll keep updating this as more sales come through.
Fashion
Alo Yoga
Take up to 30 percent off select items.
Amazon Brands
Take up to 30 percent off brands like Amazon Essentials, Goodthreads, and Daily Ritual.
Take up to 30 percent off activewear brands like Core 10, Starter, and Amazon Essentials.
Calvin Klein
Take up to 50 percent off select items.
Dress the Population
Take up to 30 percent off select dresses.
Fossil
Take up to 50 percent off fashion smartwatches.
Jockey
Take 25 percent off or more of the brand's entire assortment.
Lark & Ro
Take up to 15 percent off select items.
Levi's
Take up to 40 percent off select items.
Lucky Brand
Take up to 40 percent off select items.
Oakley
Take up to 50 percent off select sunglasses and apparel.
Ray-Ban
Take up to 20 percent off select sunglasses.
Reebok
Take up to 15 percent off select items.
Shopbop
Take up to 15 percent off select clothing, accessories, jeans, boots, and fall fashion.
Splendid
Take up to 30 percent off select items.
State Cashmere
Take 40 percent off select styles.
Tiare Hawaii
Take 15 percent off or more on select dresses.
Tommy Hilfiger
Take up to 50 percent off select items.
Under Armour
Take up to 35 percent off select items.
Beauty
Braun
Take $30 off the Braun Epilator Silk-épil 9 9-030 with Flexible Head.
Take $20 off the Braun Epilator Silk-épil 7 7-880 Facial Hair Remover.
Take $60 off the Braun Epilator for Women, Silk-epil 9 9-579 Hair Remover.
Take 30 percent off the Braun Epilator for Women, Silk-epil 5 5-280 Bikini Trimmer.
CHI Haircare
Take 30 percent off select hairstyling products and tools.
Coco & Eve
Take up to 20 percent off select items.
FEKKAI
Take 25 percent off any full-size product purchase.
Joanna Vargas Skincare
Take 20 percent off select products.
LAPCOS
Mario Bedescu
Take up to 30 percent off select items.
Moroccan Oil
Take $8 off the discovery kit including shampoo, conditioner, hair oil, and a water bottle.
Oribe
Take 30 percent off the brand's bestsellers like the Gold Lust Shampoo, Gold Lust Conditioner, Gold Lust Nourishing Hair Oil, Gold Lust Dry Shampoo, and Dry Texturizing Spray.
R & Co.
Take 30 percent off select products.
Sand & Sky
Take 20 percent off select products.
Skyn Iceland
Take 25 percent off the brand's bestsellers.
Home and Kitchen
Chefman
Take between 15-50 percent off kitchen items including food prep gadgets, mini fridges, and more.
Health-Ade
Hella Cocktail Co.
Take 20 percent off select products.
HUROM
Take $100 off select juicers, blenders, and accessories.
Keurig
Luxome
Take $20 off all weighted blankets and $15 off all bamboo sheets.
Mellanni
Take up to 20 percent off the microfiber sheet set.
poppi
Take 25 percent off a case of sodas.
Sheets & Giggles
Take 20 percent off select eucalyptus sheets, duvets, and duvet covers.
Ullo
Tech
Amazon Devices
Take up to 40 percent off or more on select devices like the Echo Dot, Fire TV Stick, and Kindle.
Apple
Case-Mate
Take 40 percent off select phone cases.
PhoneSoap
Take 20 percent off all PhoneSoap products.
Roku
Take 15 percent off or more on select products.
Tineco Vaccums
Take up to 30 percent off the brand's most popular models.
Toshiba
UrbanEars
Take up to 40 percent off select headphones.
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