'Pretty Little Liars' star Shay Mitchell drops travel accessories brand

ETX Daily Up

19 October 2018 at 6:25 am

The Weekender bag by Shay Mitchell's BÉIS

"Pretty Little Liars" and YouTube star Shay Mitchell has released a new travel accessories brand called BÉIS.

The Canadian actress-cum-influencer is the face and co-founder of BÉIS, a travel collection made up of seven accessories: the Duffle, the Weekender, the Backpack, the Dopp Kit, the Makeup Case, the Passport Holder, and the Luggage Tag.

Price points range from $12 for a luggage tag to $83 for a duffle bag.

Their pitch? Bags and accessories that don't break the bank and are "selfie-ready cool."

Since finding fame on the American teen drama series "Pretty Little Liars," Mitchell has parlayed her name recognition among teenage girls in the YouTube and Instagram world -- the latest starlet and actress to bring star power to the influencer world.

Her YouTube channel has nearly 3.5 million subscribers who tune in for fashion and lifestyle videos including a dedicated travel playlist called "Shaycations."

Her Instagram account boasts 21 million followers.

BÉIS aims to shake up the Millennial travel accessory market currently dominated by Away, a line of luggage and accessories that has found wild success by tapping star influencers to market their products.

BÉIS is sold online at www.beistravel.com and on Nordstrom.

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