Prada Reopens East Hampton Boutique With a Refreshed Look
Prada is ready for summer 2024.
The Italian luxury apparel and accessories brand reopened its boutique at 2 Newton Lane in East Hampton Friday with a refreshed decor.
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The 1,600-square-foot shop is framed by a sequence of large windows. New for this summer is an ivory and red striped carpet and walls with the same graphic. The surfaces are defined by a series of alternating stripes in contrasting colors, while a neon sign offers a fresh interpretation of the iconic Prada triangle logo.
The East Hampton store originally opened in the summer of 2022 with ivory and green stripes and a green neon sign, interpreting the Prada logo. Last summer it was redesigned to have an ivory and vivid blue striped carpet and walls with the same motif.
This is Prada’s only Hamptons boutique.
The boutique houses the women’s and men’s collections of ready-to-wear, leather goods, footwear and accessories, along with the Prada May Issue 2024 collection (which is pre-fall).
Styles include skirts, tops, dresses and swimwear, either covered with floral motifs or in pastel hues and neutral tones. An assortment of crocheted designs and wicker bucket bags are also on display. There are also sandals in an array of prints and colors.
The men’s ready-to-wear selection includes denim, poplin and canvas garments in natural shades ranging from khaki to mineral tones, light hues including sky blue and cream, and brighter colors.
Crocheted bags are also offered in tote and crossbody styles, in colors such as cork beige and tobacco brown. The footwear selection includes loafers and cage sandals, plus sneakers.
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