Pandora aims to refresh its image with brand relaunch and its new Autumn 2019 collection
SINGAPORE - Coinciding with the release of its new Autumn 2019 collection, Pandora unveiled its repositioning with an updated logo as part of its efforts to refresh the brand. The brand is also aiming to regain its sparkle with a global revamp of its stores, as well as increased marketing campaigns featuring celebrities and launch themed collections, including Harry Potter and Walt Disney's Frozen.
The soft, uppercase logo is replaced by a sleek, minimalist word mark, retaining its black colour with bold, symmetrical sans-serif letters.
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Marking the first new logo design for Pandora since its launch in 1982, it will appear across all Pandora channels, as well as advertising campaigns.
The new Autumn 2019 Collection features a collection of hand-finished designs in shades of pink. The newest addition is the Pandora O Pendant which you can play up the charm styling with.
In line with the autumn season, leaf shapes are hand-finished in sterling silver and 18k gold-plated sterling silver, dusted with brilliant stones and detailed with characteristic veins to replicate the shape and movement of foliage.
There are also three new additions to the Pandora Friends family - Pippo the Flying Pig Charm, Boo the Ghost Charm and Nino the Hedgehog Charm.
The Pandora Autumn 2019 Collection is available at all Pandora stores and eStore; prices start from S$69 (a selection of items will be available at designated Pandora stores.)
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