Oliver Cabell Teams Up With TaylorMade on Sneakers for Golf Lovers
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Oliver Cabell has teamed up with TaylorMade on an exclusive sneaker collaboration.
The new Oliver Cabell x TaylorMade sneakers are made in Italy and designed to bridge the gap between luxury and athletic functionality.
According to the footwear brand, a standout feature of these sneakers is the Margom outsole, known for durability and grip. The shoes come in two colorways, one in all-white with black accents on the heel and sole, and another all-white with a gum-color sole. The shoes retail for $199.
“We are excited to partner with TaylorMade, a brand that shares our dedication to quality and innovation,” said Scott Gabrielson, founder of Oliver Cabell, said in a statement. “This collaboration is a celebration of craftsmanship, combining the best materials and manufacturing techniques to create a sneaker that stands out in both style and performance.”
Gabrielson added that only 200 pairs of the sneakers will be produced for this tie-up. Two pairs of collaborative socks are also included in the drop, with pairs retailing for $19.
The Oliver Cabell x TaylorMade sneakers will be available for purchase through Oliver Cabell’s official website and select retail partners starting June 27.
This latest golf shoe release comes at a time when the category – and the sport – is hotter than ever.
The once waning outdoor pastime saw a record 45 million Americans participating in golf in 2023, a 9.6 percent increase from 41.1 million players in 2022, according to recent data from the Sports & Fitness Industry Association. For comparison, total golf participation was at 34.2 million participants in pre-pandemic 2019.
And this spike in participation has translated to a big bump in golf shoe sales, too. According to Circana’s retail tracking data, golf footwear saw $407.8 million in sales in 2023. And while dollar sales did decline 1 percent last year versus 2022, the market is still 48 percent larger compared to pre-pandemic 2019 when the category reported $275.8 million in sales.
As for Oliver Cabell, the footwear brand recently completed a recapitalization transaction in which an undisclosed multi-billion-dollar family office acquired a significant minority interest in the company in November. Terms of the deal were not disclosed, but Gabrielson and the company’s existing management team continue to run the business in collaboration with its new partner.
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