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Nicole Kidman's favorite hair growth serum is over 60% off for 4th of July

Snag Vegamour's mega-popular formula for just $25: 'I have virtually no visibly bald areas,' says one fan.

Nicole Kidman has one of the most enviable heads of hair in showbiz, so it's no wonder that luxury holistic hair brand Vegamour would enlist her as a partner and wellness advocate. After testing the collection, Kidman "found her hair undeniably transformed," saying it became thicker, fuller and "noticeably less frizzy." One of her favorite products is the Gro Hair Serum, and it's our new favorite, too — especially now that it's available at Amazon for just $25, down from $64 (that's over 60% off!). Add it to your cart quickly, because this deal won't last long!

While you're at it, take a look at the rest of Amazon's major 4th of July deals happening right now (and peep even more holiday sales happening at your favorite retailers).

A favorite of celebs like Nicole Kidman, this top-selling serum was formulated to improve the appearance of thinning hair, leaving it looking thicker and fuller.

$25 at Amazon

Vegamour has become such a popular brand that it doesn't really need to have sales for its stuff to go flying off the virtual shelves. With that in mind, markdowns are few and far between, so if you're curious about trying Nicole's beloved serum, we recommend grabbing it while you can save $39.

Kidman originally discovered Vegamour during Covid lockdown in Australia, while searching for a way to revive her curls after decades of styling and coloring. Nicole landed on Vegamour as her solution, not only because it's effective, but because she supports the brand's plant-based approach to hair health. From lack of sleep and stress to vitamin deficiencies and hormonal imbalances, a multitude of issues can contribute to hair loss.

The hair serum skips the harmful chemicals and uses a blend of vegan phytoactive ingredients to help create a pro-growth environment on the scalp. It was formulated to increase the appearance of hair density while reducing signs of shedding to promote thicker, fuller-looking locks. According to the manufacturer, there's a marked improvement in as little as 90 days. One bottle is sold every 22 seconds, so it's pretty popular, and not just with Nicole.

A photo of Nicole Kidman next to a photo of the hair growth serum.
Get the Nicole Kidman look with this vegan hair growth serum. (Getty/Vegamour)

With more than 2,200 five-star reviews, Gro Hair Serum is a hit with thousands of shoppers, many of whom attest that the formula helps encourage their hair's growth.

"Wonderful product," gushed a Vegamour fan. "My hair is shedding 50% less than before, I'm about to start my third bottle, so I expect the results to continue. It takes time to see real change, but my hair is fuller and thicker."

"Definitely works," said a customer in their 60s. "I've been using the Vegamour serum for about nine months. At my last hair appointment, my hairdresser said, 'Your hair feels thicker. Whatever you're doing, keep doing it.'"

"World's biggest skeptic here," wrote a convert. "I was certain I had thrown away my money, but after just over three months of use, I'm amazed at the results. I'm in my 60s and started to lose my hair in copious amounts. It felt devastating ... Bald spots everywhere had me wearing a baseball cap whenever I went out in public. At this moment in time, the shampoo and serum have done such a good job that I have virtually no visibly bald areas."

Some shoppers have seen little improvement with the hair serum. "While using the serum every day my hair felt and indeed looked somewhat fuller," revealed one. "However, no new hair growth ever happened and indeed when I ran out of the serum and stopped using it within a couple of days, the texture of my hair went back to normal and lost whatever benefit I was getting by using it daily."

Agreed another: "During my four-month trial period, I really haven't seen much difference. I have used it each night and have seen a few new hairs beginning to grow but not enough to justify the cost."

This popular serum doesn't go on sale very often, so snag it for less while you can!

$25 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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