National Geographic joins forces with TOMS for Big Cats Collection
National Geographic has teamed with shoes and accessories company TOMS to launch a collaborative collection to aid in big cats conservation efforts.
The partnership will see the two develop the TOMS and National Geographic Big Cats Collection, a special-edition line of footwear, sunglasses and a backpack inspired by National Geographic's Big Cats Initiative, according to National Geographic.
The collection will be available this fall at TOMS retail locations, select retailers and on Toms.com.
Through the tie-up, National Geographic aims to promote the plight of big cats -- such as lions, leopards and tigers -- in the wild, which are disappearing at an alarming rate.
"Our Big Cats Initiative is one of the cornerstones of National Geographic's work in animal conservation and wildlife protection," said Krista Newberry, senior vice president of Licensing, North America, for National Geographic. "We are pleased to partner with TOMS to raise awareness of big cats and to further our commitment to protecting these majestic creatures for generations to come."
National Geographic is one of the world's largest non-profit scientific and educational organizations.
TOMS is the company behind the One for One® initiative, a shoe range which aims to match every pair of shoes purchased with a pair of new shoes given to a child in need.