Ex-Ruinart winemaker launches champagne line with €500,000 crowdfunding
A former winemaker for Ruinart, Mumm and Maison Perrier-Jouët has created his own line of champagne thanks to a crowdfunding campaign that raised half a million euros towards his venture.
With street cred from some of the most prestigious champagne houses in the world, Jean Philippe Moulin gained the trust of crowd-funding platform Nakedwines.com, where investors forked over €500,000 to get his line of bubbly off the ground.
The result is a series of four new champagnes baptized Jean Philipe Moulin Champagne that includes a Blanc de Blanc, a non-vintage Brut, Rosé Champagne, and vintage Champagne.
Nakedwines.com could be described as the Kickstarter for wine, as the crowd-funding platform allows wine lovers to fund promising, independent winemakers in exchange for wholesale prices.
To repay his investors, Moulin, for example, is offering special prices exclusively for his 'angels," starting at $30 for the bottle of non-vintage Brut.
In six months, prices will spike two to three times the introductory price.
So far, the champagne has received a top rating, with 96 percent of 67 sippers saying they would buy it again.
