Burberry reveals images from Spring/Summer 2016 photo shoot
As Burberry fans watched a photo shoot in real time via Snapchat, the brand released the first images from the shoot for all to see.
Fashion lovers were invited to tune into Burberry on Snapchat to see Mario Testino photograph the brand's Spring/Summer 2016 campaign, beginning at 5pm London time.
Among the all-British roster of models appearing at the shoot are Hayett Belarbi McCarthy, Misha Hart, Ruth Bell, May Bell, Eliza Fairbanks, Liam Gardner and Louie Johnson.
Shortly after the shoot began, the brand began releasing photos from the shoot featuring the collection.
The full shoot will remain available via Snapchat for 24 hours.