New Balance drops new colourway variations of their iconic shoes for Grey Day 2022

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·Editor-in-Chief, Lifestyle
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New Balance is celebrating Grey Day where the brand celebrates the transcendent nature of grey and the legacy of New Balance classic running heritage. As senior project manager for the Grey Day pack, Paul Kaseumsouk, describes, grey is a symbolism of balance, neutrality, and calm: “Grey matters.”

It's also an excuse for the brand to drop new Pure Balance sportswear and three new shoes where we see their iconic 574 sneakers in various versions: a chunkier XC-72, the 327 and 57/40 in mixed colourways.

Look out for the Grey Day collection at their Pop-up studio at Design Orchard Level 3 (happening now until 15 May), New Balance Paragon, Bugis Junction and Chamber store.

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Meanwhile, you can shop other variations online here:

New Balance Grey 57/40 Sneakers

US$125 at SSense

New Balance Grey 57/40 Sneakers. (PHOTO: SSense)
New Balance Grey 57/40 Sneakers. (PHOTO: SSense)

New Balance 574 low-top sneakers

S$144 at Farfetch

New Balance 574 low-top sneakers. (PHOTO: Farfetch)
New Balance 574 low-top sneakers. (PHOTO: Farfetch)

New Balance 327 low-top sneakers

S$363 at Farfetch

New Balance 327 low-top sneakers. (PHOTO: Farfetch)
New Balance 327 low-top sneakers. (PHOTO: Farfetch)

New Balance XC-72 low-top sneakers

S$127 at Farfetch

New Balance XC-72 low-top sneakers. (PHOTO: Farfetch)
New Balance XC-72 low-top sneakers. (PHOTO: Farfetch)

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