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Luxury e-commerce platform Net-A-Porter announces the latest brands to join The Vanguard, the globally renowned program for emerging designer talent: JiaJia and Artclub, both new and exclusive to Net-A-Porter will be joined by Minjukim for the brand’s second exclusive collection, after winning the Netflix Next in Fashion competition earlier this year.
These three brands will join the celebrated program for the Fall/Winter ’20 season and are set to receive a comprehensive 360-degree mentorship within each area of the business, from Net-A-Porter’s global team of specialists.
The Vanguard will be supported by a visual campaign highlighting the three news brands for Fall/Winter ’20.
“Over the past four seasons we have had the incredible opportunity to witness the talented emerging brands in The Vanguard program grow towards long-lasting success. It is so important to us to provide insightful mentorship which we are committed to continuously developing. Two years after launching the program, we are excited to announce the latest three designers JiaJia, ArtClub and Minjukim to join The Vanguard, each offering a uniqueness to the industry that is sure to resonate with the Net-A-Porter customer,” Elizabeth von der Goltz, Global Buying Director, Net-A-Porter shared.
In a virtual press conference, Yahoo Lifestyle SEA learned from Seoul-based fashion designer Minju Kim that her namesake label tells stories and experiences that she’s gone through, with the fabric developed in-house to fit her ‘stories’. This could be inspiration from movies to computer games and letters from her friend. Kim launched her namesake brand in 2015 and was a semi-finalist in the LVMH Prize for young fashion designer.
Jia-Jia Zhu used to work as a buyer for jewelry at Bergdorf Goodman, that allowed her to dive deeply into the world of gems and where she learned how to build a jewelry business from the ground up. She spent a year in Bali to meditate and upon her return to New York, she started her namesake label JiaJia, a fine jewelry and crystal brand.
When Zhu was meditating with crystals, she received a vision that “we are all creators, and we are all designers of our own life. And that we're also connected with our earth, and it was just a very, very special time for me. Through (that experience) I wanted to share that message,” she shared.
The third brand Artclub is a progressive, sustainable brand created by founder Heidi Middleton, where both her art and fashion sit side by side. The Australian-based designer creates a natural dialogue between these two mediums, where both masculine and feminine energies are at play and strong modernist shapes sit amongst a muted palette. Middleton shared that each garment is numbered, for example, one out of 10, as a way to honour their makers.
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