NCT’s Jeno Goes Blue for Ferragamo’s Pop-up Store Opening in Long Trenchcoat and Tote Bag
Jeno of NCT Dream made a winter-ready arrival to the Ferragamo pop-up store opening on Friday in Seoul opting for a layered ensemble. The K-pop star wore the brand’s double-breasted suede trenchcoat in the color fog gray, baggy jeans and a blue ribbed sweater. The singer carried the brand’s tote bag, which featured deconstructed folded sides.
Jeno’s jacket was seen on the runway at Ferragamo’s fall 2023 ready-to-wear collection, which was a coed showcase by the brand’s creative director Maximilian Davis.
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“The designer opened his display with a vaguely cocoon-shaped navy woolen coat with a dramatic throat latch, cueing up the clean, geometric shapes, either columnar or rounded, that defined the fall collection,” WWD characterized the collection in February.
In May, Jeno was announced as the first global male brand ambassador of Ferragamo. To celebrate the feat, the singer appears on the brand’s official website modeling a curated selection of pre-fall 2023 looks, including a check print sleeveless shirt and black trousers.
Prior to the ambassadorship news, Jeno was seen at the Ferragamo fall 2023 fashion show in February, which was his Milan Fashion Week debut. There, he went equally layered in the brand’s Blouson with a mariner collar and matching trousers.
“Jeno Lee has a charismatic personality and an uncanny ability to connect with a young international audience through his music, style and persona,” said Davis, who took Ferragamo’s creative helm last year.
NCT Dream, which consists of Mark, Renjun, Jeno, Haechan, Chenle, Jaemin and Jisung, has been active since 2016. The band’s individual ambassadorships span across Prada to Louis Vuitton.
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