Namesake Men’s Spring 2025: Slam Dunk
Namesake designer Steve Hsieh’s spring collection pushed the boundaries of the line rooted in basketball to a level more sartorial than sport.
The shapes of warmup suits remained in key notes such as open side panels on trousers, but Hsieh deftly executed his newfound focus on tailoring and fit to discover new shapes on jackets and shorts.
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The Taiwanese designer also looked to his family’s history in the fishing business. He took the workaday basketball short and blended it into a new take on the traditional sarong wrap with clever draping, while jackets had unique shapes inspired by sails that were an exercise in creating volume and movement without heft.
Looks came mostly in calming neutral tones while notes of sun-bleached blues and pink conveyed an earthy, airy feel throughout the collection. His sharp focus on tailoring also led to the use of new materials away from the sportswear play, including linen blends, pineapple leaf-fiber and thick cotton poplin, which added a new richness to the collection.
Collaboration pieces with NBA player Jaylen Brown’s line 7uice were smart updates on the varsity jacket enhanced by small touches such as pearl beading on the back, and references to the game of chess in checkerboard patterns and that provided one of the few brighter pops of color in the collection.
Blazers adopted Eastern elements with fluid sleeves and collarless shapes, and traditional puffer toppers were shrunken down into new proportions. A traditional sailor jacket shape was reinterpreted with pleating at the back seams, while gathering on a zip jacket created structural, origami-style folds for two looks on women.
Alongside sport, the seafaring references were subtle in buckle details, zigzag sail stitching and a netting pattern splayed across a singlet.
Hsieh also debuted handbags on the runway, as he seeks to take the brand in a new direction with accessories lines. After opening a pop-up in Taipei earlier this year, Hsieh plans to open a permanent store as well as launch those new categories including bags, sunglasses and fragrance next year.
The four-year-old brand shot higher this season, and scored.
For more Paris men’s spring 2025 reviews, click here.
Launch Gallery: Namesake Spring 2025 Men’s Collection
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