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So many beauty trends have emerged from South Korea in the past five years – think snail mucin, glass skin – that it's safe to say K-beauty has taken the world by storm.
In fact, a study by Allied Market Research showed that by 2026, the K-beauty market will be worth an estimated US$21 billion.
With so many trends floating around, we want to highlight mugwort, a humble ingredient that has been making ripples in the beauty industry for its powerful benefits.
In Korea, mugwort has been used for centuries as a healing herb, thanks to its antibacterial and antifungal properties. It's also known as “ssuk (쑥),” and can be found as an ingredient in food, especially in rice cake form.
When consumed in tea form, it is said to help calm stomach and intestinal pains, irregular periods and soothe inflammation.
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From beauty products to supplements and tea form, mugwort is taking over the wellness space, thanks to its highly effective property. Shop these beauty products now:
I'm From, Mugwort Beauty Mask
Ganghwa mugwort calms down skin gently by reducing skin heat. Relax with the rich scent from just a 10-cent size blob of cream on your face.
Missha, Time Revolution, Artemisia Treatment Essence
A concentrate essence is formulated with double fermented Artemisia Annua Extract from Ganghwa Island, an island with a mild climate in the West Sea off Korea's west coast. It helps soothe and moisturise skin for hydrated and translucent skin.
Missha, Time Revolution, Artemisia Ampoule
This moisturising concentrate ampoule essence is formulated with double fermented Artemisia Annua Extract from Ganghwa Island, an island with a mild climate that lies off South Korea's west coast. It helps soothe irritated skin and balances both dry and oily areas.
The Potions Mugwort Water Essence
This water essence product deeply soothes and stabilises damaged skin while helping to build a skin barrier that improves moisture retention.
Proot Mugwort Essence
Proot Mugwort Essence hydrates and calms sensitive and acne-prone skin, while maintaining the optimal pH balance.